Useful resources for better sustainability related communications
Good morning,?
Welcome to this special edition of my Built Environment Snippets newsletter. I originally created this sustainability resource following COP 26 in Glasgow back in 2022 as a resource to signpost marketers to sustainability related communications. And as the world has become increasingly erratic - it felt time for an update, which is what I did over Christmas.
While much has changed since 2022, including COP 29 in 2024 being held in Baku,?an oil producing nation, which diminished its importance on the climate calendar even further,?I still remain hopeful that there are things we can do. The built environment industry still has significant potential to reduce carbon emissions and mitigate climate change impacts, but we need to move fast.?
As a built environment marketing consultant, I've seen a need for?that communications and marketing professionals to be well versed in communicating sustainability matters "honestly, openly, and clearly."?It is no longer a 'nice to have' handed to a couple of specialists, instead?it needs to be integrated into all our communications and activities moving forward.
The urgency is clear, with?2024 being one of the warmest years on record, and volatile climate conditions are becoming more frequent. From floods in Spain to droughts, hurricanes, and wildfires, scientists are revising their predictions, with temperatures now projected to exceed 2 degrees by decade's end.
While I don't claim to be a sustainability communications expert, our profession could be doing much more to help firms better communicate about climate change. If we don't step up – let's be honest – we're all doomed. I've built this resources page and downloadable guide to share useful stories, information and advice.?
Find something useful that you think should be added? Drop me a line and I'll add it.? Anyway, would love to hear what you think of the resources I've shared and please do share this article and post with others.
Regards,
领英推荐
Ayo Abbas
Founder and Marketing Consultant
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