Useful On Page SEO Techniques
There are many people who have their own blogs and have a very good content on that but unfortunately they don’t know anything about the Search engine Optimization.
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Search Engine optimization that is often abbreviated as SEO is a very useful technique to rank your blogs in the search engine like Google , Bing , Yahoo etc. The ranks of your blog helps in you in getting more and more traffic and thus it will generate more income for you each and every day.
Basically there are two types of Search engine optimization technique
1. On Page SEO Technique
2. Off Page SEO Technique
Off page SEO Technique is the type of SEO that is done outside your blog/ website that helps you in getting a higher rank in the search engine. Off page seo is done by sharing you website/ Blog on the social networks like facebook twitter reddit pinterest etc, to derive more and more traffic to your blog.
On page seo is also a very effective technique to derive organic traffic to your blog, in this article we are going to discuss 8 of the very important techniques for on page seo.
On Page SEO Techniques
1. Page title
The title of the page you create in your blog is a very important thing in the search engine optimization. The title of the page must be unique and attractive because the whole content revolves around the title and it also must be according the keywords you are targeting.
lets discuss an example, if you white any article post about losing the weight / fat of the body, it is very important that you include the words losing the body fat in your title like “How to loose the body fat” so when ever the user search in the search engine about “How to loose fat or weight” you will have a very good chances that you blog will show up in the search engine using those keywords.
2. Meta Description
Meta description one of another very important thing to include in the blog post, however there are many bloggers who leave this part but they don’t know how important it is to include the meta description because search engine include this when some one search in the search engine.
Meta description must also include the key words on which your blog depend you can refer to the example in the first step.
3. Meta Tags
What ever the bog post you create this will revolve around some keywords that you include in the post using the meta tag. Meta tags must contain all the keywords that you post/ article consist of.
If your site is based on simple HTML pages then you have o include the meta tags manually in the head tag or if you are using any CMS(Content Management System) like WordPress, Joomla etc then there are a lot of plugins that do this for you. You just need to put the keywords and they will be automatically place those in the meta tags in the head.
For example “All in One SEO Pack” is a very good plugin for wordpress that allows you to put all the things while creating the page. It creates the fields at the bottom of the page/ post where you can put the title, meta description and meta keywords easily.
4. URL Structure
Try to use a simple and SEO friendly URL structure that will help in the crawling of your blog in the search engine. And also try to use short URLs as they work better in the search engines however it is not always mandatory to use short URLs.
The URL of any post must also contains the keywords of your related article because that also have an impact in the search engine and also try not to use complex URLs like site.com/1/2/3/article because that can effect you SEO keep it simple like site.com/article.
5. Body Tags
Body tags like H1,H2,H3,H4… are important to break up your content in small pieces and paragraphs that makes the content for user easier to understand and read. This is the universal rule for writing that you must break the content in paragraphs and describe them with headings. So for this reason we uses the body tags like H1, H2, p etc.
Usually there is a rule that you give the title of the page in the H1 tag and then you give the sub headings and the sub sub heading in the H2 and H3 Tags respectively, you can refer this article for heading hierarchy.
Also do keep in mind that you uses good keyword containing heading that will help your blog to crawl in the search engine and also do not use generic headings make them specific to your keywords. And you you must also have the hierarchy of the headings in the post.
6. Image SEO
As there are three types of content that attracts users they are imagery textual and videos. How ever if your articles consist of all these three types then user will show more interest than if we only put text. So images are also important in the search engine optimization and will improve your rankings.
Alt attribute and description that contains your targeted keywords give you a better chance of moving you up in the rankings
7. Keyword Density
Its is very important that you use your keywords through out the article as it helps the search engine to recognize your content that what your content is related to. However try to avoid using your keyword too much in the article because that may give a negative impact and may lead you site to be banned from the search engine.
You keyword density have to be around 2-5% of the content not more than that. it is enough to get ranked.
8. Internal Linking
Many bloggers think that only the links that are coming from some other sites are helpful in ranking the page but they they are not much aware of the internal linking of the blog. Internal linking not only helps you in getting a rank in the search engine but it also improves the page rank of your blog
its is very important that you inter link you posts and pages so that the user gets engage in your blog and that will also improves his/her interest in reading on your blog posts. It will also give the user a clear navigation throughout your blog/website.
These are some of the Useful On-Page SEO Techniques that bloggers use to rank their blogs in the search engine.