Use your own story in your marketing

When you are in the early days of business, starting to journal everything that you can remember about your own journey is a really good thing to do. You are never going to be closer to the feelings, experiences, fears, dislikes, and wants that your clients are going to have than you are right now. And really hone in on that because when you start to do your marketing and are wondering what you’re going to put on social media, you can go back to your journal and just pick out a line and create something.?

You are full of content

You literally are because you’ve been through the journey. And I’m sure when you are looking at other people around you, you’re seeing the things they are doing wrong. You must watch that, you must hear it, you must see it.

So start making some journals. The best advice I can give to you is to think about who you were then because that is who you’re going to be speaking to through all of your marketing. Whether it’s Reels, Facebook, Twitter, Insta, or whatever you’re using; that is the messaging that you’ll be using. And the biggest problem that most business owners have when they start, is they don’t know how to talk about what they do in enough of an impactful way to monetize their message.?

If your message is powerful enough, you’ll get a response. And not only will you get a response, but you’ll get a response from the right people who want and need you.