Use the Wheel; Don’t Reinvent it

Use the Wheel; Don’t Reinvent it


For a long time, I defined professional success as defining, creating and selling the next wheel.

Create the next Facebook.

The next Uber.

The next Google.

The next Amazon.

Then, I realized that you don’t need to do that to be super successful in your business.

The truth is, that all of those businesses realized the potential of existing platforms and resources to launch their businesses.

And we should be trying to do the same thing.

Let’s face it.

You may like the prospect of successfully launching the next big tech giant. You may even dream of being that CEO of your fortune 500 company that started in your garage and now has 750 employees across the world.

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Shmuel Shoop

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5 年

What if I don’t want to use a wheel but I want to use a square or another functional shape.

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