Use WhatsApp to Meet Customers at All Stages of Their Journey

Hello

Your customers will decide on their future purchases based on how they experience your brand during their current journeys. Their expectations are high – personalized experiences, prompt responses, proactive updates – and they won’t hesitate to shift loyalties should you fall short. If you want to create highly satisfying customer journeys that keep them coming back, start using WhatsApp for business messaging right away! Besides its obvious advantages as a channel (two-way, encrypted, rich features, chatbot-enabled, wildly popular), WhatsApp really works because it’s a handy communication tool for every stage of your customer’s journey. Want to see how??

Awareness Stage?– Once potential customers have seen your click-to-WhatsApp ads and reached out on the app, welcome them and start building interest in your products or services by asking them what they are looking for. Share catalogues and offer special discounts.?

Example: Hi! Thanks for registering with us! Looking for bags? We can help!

Consideration Stage?– Ok, you got your customer’s attention. Steer them toward a purchase by sharing more details about your product or service – features, availability, similar recommendations, and more. Encourage them to ask questions and answer quickly using bots or live agents.

Example: Hi! Dr Jacob is available on July 15 at 12 noon. Would you like a book a slot?

Decision Stage?– Congratulations! They are ready to buy! Help them by sharing the?payment link and send gentle reminders in case they still didn't make the payment.

Example: Hi! Your personal discount will expire in 1 day.?Hurry up and purchase now!?

WhatsApp also facilitates customer feedback, loyalty programs, price drop announcements and more – all geared toward making your customers stick! Need more reasons to use WhatsApp? We bet not!?

Start using edna’s WhatsApp solution now!