USE value goes a long way over what you ask for in cash value [A case study]

In 1903 Wallace Wattles published his book The Science of Getting Rich, a treasure trove of wisdom for business owners. ?In chapter 14 he gives some invaluable advice saying that You must give your clients and customers a use value greater than the cash value you are taking from them.

Ever since I started my business I have abided by his advice and here is what that looks like:

A client of mine, a 7-figure brick and mortar business owner who retained my services as a consultant for a year shaved off $78,000 in operational costs when we sent ONE well-thought-through email backed up by solid business data to her landlord who as a result reduced her lease by 50% and locked that into a 5-year contract.

Add to that a $50,000 business deal that she had completely overlooked because of a blind spot. She hadn’t seen the full potential of the?opportunity?because it was?clouded?by a deep-rooted need to be right?about somebody who was marginally involved in brokering the deal.

Once we got to the bottom of it, she had a moment where she paused and then said …

?OK, you got me! I'm in?business?to make money and I AM making this deal.

This client originally hired me to develop a marketing strategy for her because after 12 years in business referrals had been drying up, so in her own words, she needed to give this “dreaded marketing thing” a shot. ?

She got her marketing strategy. I helped her rebrand and update her company’s website and we created an email database with the thousands of customers that had purchased her services over the years so that she could engage with them regularly and advise them of what’s new and upcoming promotions. A huge, missed opportunity that she had been sitting on.

During one of our weekly meetings, this client shared with me that she had pretty much checked out of her business and handed the reigns over to a general manager. When I dug a little deeper, I found the root cause of why that was happening...

I helped her realize that this had nothing to do with her ability to run a profitable business and provide excellent service to her customers. Shortly thereafter she once again became the LEADER in her business, held daily inspiring morning meetings to fire up her employees and give them their marching orders.

And she thanked me for 'bringing her back'. (That is a priceless moment in a client relationship.)

As a result, her sales team became very motivated and resourceful, finding innovative ways to partner with other businesses that were touching the same customers and SALES increased.

Overall, a total win for this business owner her team, and the customers who are having a fantastic experience engaging with her services.

Now I don’t charge $78,000 for my services for the year, not even $55,000 but would you agree with me that this client got a higher USE VALUE than she exchanged in cash value?

I am now accepting new clients starting January 1st.?If you need support in terms of business strategy, marketing, mindset, personal leadership, and sales, schedule an initial consult with me HERE.

I look forward to being of service to you in 2023.

~Simona

PS: HERE's what others are saying about my services…