Use of real people on the rise in branding

We’ve been advocating for use of more authentic-looking people when sharing brand messaging because frankly, we don’t come into contact with flawless size 4 supermodels or Brad Pitt-ish brand consumers that often – so why fake it? One of our fav publications just published an article poopooing the so-called beauty premium. Turns out that the general public trusts itself over photoshopped others. Here’s the Fast Company article. #catalyticcontent #branding #storytelling