Use a MVPPT to Test and Refine a Repeatable, Scalable, High Value Product

Use a MVPPT to Test and Refine a Repeatable, Scalable, High Value Product

In which I provide almost everything I know about market testing and getting ready to scale a new idea to turn it into a repeatable, scalable, profitable product.

Objective: Define your MVP and find your first customers

Step 1: Don't build anything. Test your idea with a Minimum Viable PowerPoint

Step 2: Make sure you understand the problem you hope to solve. This is the "love your problem" stage.

Step 3: Create your 10 slide MVPPT

Objectives of the MVPPT: Features, Users, Pricing, potential buyers and partnerStep 4: Meet face to face whenever possible. Do not email your MVPPT. Zoom only if absolutely necessary

Step 5: Test your solution manually with minimal code

What you get:

Step 6: How to test broader demand -- create a product "waiting list"

Step 7: Continue to refine and build a repeatable offering and sell pilots to early customers

Step 8: Document your selling and delivery processes for hiring and training. Exit the "founder seller mode." Get ready to scale.

Let me know how you make out....


Darin Gilstrap, ScM

OTT | Connected | Smart Health

2 周

DB just seeing your MVPPT 2/15/25. Let me digest and let's connect via InnerCityMD.

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Jenny Christman

Organizational Effectiveness and Founder of Pivot X. "Investing in others and seeing them grow, so that they can do bigger and better things."

1 个月

Thank you David for sharing your insights! ????????????????????????????????????????????????

Beth Dolan

WRITER/PRODUCER/DIRECTOR/DOCUMENTARY FILMMAKER/LIVE-EVENTS CREATOR

8 个月

An excellent piece, David that echoes your other piece! Thank you! Now, to apply this wisdom to social justice -- mental healthcare for our Military community -- creating a national reintegration program (functional and in policy) that truly helps people with transitioning from Military service to civilian life. Looking forward to our next touch base!

Matthew Barrett

AirCast - Real Time - Zero Lag, Video, Audio Content & Data Stream

1 年

Great guide! Thanks for sharing. We're tweaking our's based on your guidance ??

Ron Meeks

Managing Partner at Executive Development Consulting, LLC

1 年

HI David. It has been quite awhile since we crossed paths. Fortuitously, LinkedIn surfaced up your name and this nice quick read as I was working on some other connections. I really like it, and reminds me of the work you did in the past to help leadership teams break down their strategies into actionable parts / scorecards. Hope you're doing great, and thanks for doing this for all of our benefit.

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