Use It Or Lose It: The Power of Communication Skills

The global market for communication skills is rapidly burgeoning as there is a focus on skill-based learning. However, it is essential to understand the nuances of global markets based on English proficiency to address the skill gap effectively.?

Deloitte Access Economics predicts that there will be 2.5 times as many soft skills jobs as there will be jobs in other occupations. From decision-making and time management, the pandemic proved that people require both creative and critical thinking at every level. Moreover, emotional intelligence has caught up to the fast-changing corporate arena, and soft skills are gaining more and more importance in the workforce. However, there is still a bubble around how one should train to acquire these soft skills.?

Today, communication training is commonly delivered at academic and commercial levels via numerous online and offline mediums. The industry has gained popularity due to evolving socio-economic and technological paradigms that have made communication skills the prerequisite for a successful career in a globalized world. Furthermore, the current online platforms present an excellent opportunity for the teaching industry as well. Online teaching has now become a full-time profession. Top-notch teachers have adopted online teaching in large numbers, and it will be challenging for them to go back to the traditional way.

A Soft Skills Vacuum

The transition from traditional learning to skill-based learning has been a gradual yet remarkable one! Specific skills have taken center stage because of higher demand in workplaces. 86% of employees have said that the lack of communication skills is a significant cause of workplace failures, and those who communicate effectively can increase their productivity by 25%. Additionally, communication skills emerged as a concern amidst the pandemic as virtual workplaces became the norm and employees had to face additional challenges working online.

According to the data, 800 million jobs are estimated to be replaced because of automation by 2030. However, this also has positive repercussions as entirely new jobs can emerge with a renewed focus on soft skills. AI comes with its benefits, but one of the biggest challenges is to work in tandem with it through humanistic aspects such as planning, decision-making, and more. Moreover, there is a particular focus on the leaders for creating harmony with the workforce and ensure job satisfaction. Several platforms are now offering training to improve communication to fill this vacuum of efficient communication skills.?

The Rise of EdTech and Teaching Communication Skills

With the rise of EdTech companies in the country, students can now learn remotely in innovative ways. Furthermore, EdTech companies have niche offerings that may be helpful to those learners who are interested in acquiring specific skills. PlanetSpark is one such example of an EdTech company that has emerged as a gamechanger in the industry. With our aim of teaching public speaking and creative writing skills online, we have been able to garner a considerable impact globally, catering to 22,000 students across 13+ countries. Our offerings include communication, public speaking, debating, grammar, creative writing, vlogging, and a lot more.?

The focus is on teaching 'new-age' communication skills such as storytelling, debate, stand-up comedy, podcast making, etc. These are taught uniquely, employing the latest technology and activity-led learning methods. Tech-powered learning is a pivotal point to note as it promotes a nuanced understanding of technology while learning skills like communication.

Moreover, one of the most promising trends in EdTech for 2022 and ahead is integrating technology in learning to facilitate a unique and immersive experience. The smart classroom through EdTech platforms such as PlanetSpark has already made a breakthrough in terms of accessibility and usability through its diverse offerings. Overall, the market has the potential to scale up to $181.3 billion by 2025.?

Since EdTech companies are creating trainer-centric technologies and processes, knowledge can now be shared without involving teachers and students in physically located classrooms.???

Teaching Communication Skills Across Global Markets

The communication skills market globally is over $80 billion and largely unexplored. India alone can offer 1.8 million English trainers who can teach globally. Teaching across the globe would lead to interacting with various markets of learners, namely native, non-native and preferred markets. These divisions in global markets have been made based on English proficiency across national demographics.?

• Native

Countries like the US, UK, and Canada, where English is the primary or 'native' language, fall under this categorization. Native markets possess a high demand for communication skills teachers. Despite English being their primary language, communication entails more than just speaking in the language. The focus on tonality, delivery, and presentation, among other aspects, makes it a game-changer in these countries. Additionally, the cost factor is also a selling point for the audience. For instance, we offer affordable 1:1 English training to students in the US, making it a lucrative and go-to option for western parents.?

• Non-native

Non-native countries have a limited number of English speakers, and the local language remains the favored form of communication. The countries include Russia, Japan, Germany,, and others, where English is used professionally, but it is not widespread. In such countries, the need for communication skills is projected to increase over time, given the rapid pace of globalization.

• Preferred

Countries with local languages but English as the preferred mode of communication are a part of this category. This involves countries in the Middle East, South Asia,, and more where an increasing population prefers English. This segment has the highest breakout potential, especially for a country like India that exports services to the entire world and has a population of 129 million English speakers, which is bound to increase over time. Given the aspirations of India's young population, communication training offers immense potential and opportunities.??

English as the primary language of corporate communication has gained traction globally. With the emergence of English as a lingua franca, it has also fared well as the mark of uniformity, with 1.35 billion speakers. Thus, it is fair to conclude that the global market for teaching communication skills is full of opportunities and aligned with industry needs. And if early trends are any indicators, Indian ed-tech companies are well-positioned to dominate the market.

We are one of the fastest-growing startups in the world and are hiring passionate team players as we speak. Looking to grow with the organization, while creating confident communicators across the planet?

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