Use Humour to Connect with the Audience & Send a Strong Message.

They say that laughter is the best medicine. As a marketer, it can also be the best way to get your message across to your target audience.

Whether you're launching a campaign or doing a presentation, using humour helps you connect with your audience. That's because laughter lowers people's defences and makes them more open to new ideas and points of view.

People's brains also register humorous moments as positive memories. So if you present an idea wrapped in humour, people are more likely to remember it.

Humour isn't just for ad campaigns. It's also a great storytelling device you can use in all your marketing, like social media content or blog posts, to engage any audience.

Think of your marketing message like a punchline. You want to build the story over time so that the final message will stand out.

Humour is all about context, especially when used in marketing. A joke is only funny when told at the right place, at the right time, to the right audience. Make sure the humour is timely and relatable to your target audience. 

Humour is the #1 characteristic associated with high view rates for ads, but make sure the humour you use is right for the medium: A joke that works in a 30-second TV ad might not work in a print ad.

Start by finding a funny element in your brand, and think of ways of applying it to all of your marketing assets.