Use Future Histories to Organize and Measure Your Most Audacious Goals (Video)

Here's the video of a talk I gave on how to use ambitious, unambiguous and time-bound "future histories" to rally support and "organize and measure" action on climate change, EV adoption and other complex, multi-dimensional challenges.

The takeaway: Whether you are in the private or public sector, examine how your purpose, mission and strategies can best support our existential need to get to net-zero by 2050. So, what can you do today to get to where we need to be tomorrow?

1. Write your own future history. What does your organization need to accomplish by key milestone dates such 2050, 2035, 2027—all the way back to today?
2. Determine how can you leverage the exponential capabilities and declining costs produced by the Laws of Zero.
3. Use these narratives to organize and measure your strategies and programs—starting today—as part of our collective path to net zero.

This is a challenge, as President Kennedy said about going to the moon, that we must “be willing to accept, unwilling to postpone and intend to succeed.”

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The talk is adapted from my recent article, "What the First Moonshot Teaches Us About Even Harder Moonshots" and my book, "A Brief History of a Perfect Future," coauthored with Paul B. Carroll and Tim Andrews. The video was made in collaboration with the Civilian Services Group at Booz Allen Hamilton for that firm's work with federal agencies but is broadly applicable to all public and private sector organizations.

I invite you to share with those in your network who believe we need to make more rapid progress on climate change and other complex challenges.