Use This Formula To Craft A Compelling Elevator Pitch

“I love talking about myself.”

 I’m probably one of the few people for whom this statement rings true. For most, talking and writing about themselves is difficult. It can feel like an impossible task.

When I ask professionals to give me their current elevator pitch, a panicked look crosses their face. They look at me as if I just asked them to deliver a commencement address to Harvard’s graduating class.

While I recognize an elevator pitch can be daunting—I mean, it is someone’s first impression of your professional identity—it doesn’t have to be anxiety producing. Employ the following tips when crafting your Elevator Pitch...

Approach your elevator pitch as a storyteller.

We only remember a fraction of what we hear. Facts tend to go in one ear and out the other.

Stories, on the other hand, are often more compelling and thus, more likely to be remembered. This is why great storytellers such as Shonda Rhimes and J.K. Rowling are able to captivate readers, and readers can recall specific facts from their stories years later.

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