Use EBA to Grow Your Business
Dr Shanker Viswanath, Doctor of Letters (D. Litt) (Honoris Causa)
I am sure that all of you must be having a bank account, either personal or business related. What do you with it. You either deposit or withdraw money in it. When you deposit, your money grows and when you withdraw the balance shrinks. Interesting isn't it? Have you heard of this concept of Emotional Bank Account or EBA? As per Stephen Covey (the one who gave this concept), it is an account that each one of inavariably have or create one with every individual we meet or are associated with be it personally or in our business. It is an Account of Trust instead of money, i.e. how safe you feel with an individual and the relationship. When your Trust levels are high, communication is effortless and the relationship flourishes. When Trust levels are Low, you tend to withdraw from the EBA and resort to being more political rather than transparent. It dents your relationship.
If you analyze deeply, you have actually lost business or spoiled relationships not so much because of money but because of Trust issues. In today's newsletter, I bring you this interesting concept and how you can use it to grow your business without spending on marketing and advertising. Stephen Covey says the rule to maintaining a healthy balance in your EBA is 5:1, i.e. 5 Deposits for every 1 Withdrawal.
If you liked what you read and haven't yet subscribed to my weekly newsletter and wish to receive it on a regular basis, please subscribe to it immediately. If you think it will help someone who doesn't understand this concept, please feel free to share it and tag them along.
Free free to connect with me on "30 in 60 " free call wherein in 60 minutes I will show you how you can add Rs. 30 lacs in your business. Don't worry, I will not sell you anything during the call. However, you will surely walk away with some insights which will certainly help you. You may call me @ +919892099900 or write to me @ [email protected].
See you next week with yet another interesting newsletter. Till then, take care. Build and Grow Your Business using your EBA.
POSH Consultant | Behavioral Facilitator | 14K minds Trained | Corporate Trainer | Speaker | Communication & Culture Specialist | External Member for 20+ MNC's
2 年Immensely useful read ??
Weather Monitoring system( WMS) for Solar panels/Smart Solar Solutions/ Solution Provider of Sensing & Automation Products/Turnkey Warehouse Solutions from Single Source.
2 年Excellent share Thank you sir
Behavioral Skills Facilitrainer | Corporate Trainer | Writer Equipping organizations with soft skills to elevate their capabilities. Craft bespoke narratives for brands to estabish their authority. Building être
2 年Very powerful thought Shanker Viswanath Sir. I specially like the part where when one must apologise in case they overdraw. ??
Mentor (CEO's / CXO's), Leadership Trainer & Coach (Design Thinking & Innovation) !!! Meditator, Singer & Cook !!!
2 年Shanker Viswanath ??????
Team Building Expert.Building a Collaborative World of Corporate, Trainers & Learners | Helping Corporate find Trainers Pan India .
2 年Sir sirf assignment chaahiye bas aur kuch nahi:)