Use this easy trick to increase Christmas video views and shares

Creating a Christmas video that no one will watch is a waste of time and money.

For this reason, I am dedicating these days to share some recommendations that will help you make your video of the season a meaningful Christmas video marketing action.

Today, I'll focus on a little easy trick to increase views and shares.

Christmas videos with children are common.

Here is something you should plan for, based on your target audience and type of product or service…

According to a Pew report, YouTube videos aimed at children under the age of 13 are highly popular:

More broadly, videos featuring a child or children who appeared to be under the age of 13 – regardless of whether the video in question was aimed exclusively at children or not – received nearly three times as many views on average as other types of videos.

Does this mean that you must necessarily add children to your Christmas videos?

Not really. In my opinion, rather, it means that content created for children reaches a wider audience.

In addition, Nativity and New Year videos are strongly linked to children.

This means that in a lot of cases, adding children footage to your videos will be totally aligned with what studies show.

Take into account the spectrum of internet users you will be targeting. Creating video content with children in mind has a greater chance of success.

Thanks to technology, you can now also create fully personalized videos automatically taking into account the specific profile of each client.

It's not just about adding the person's name to the video.

Let personalization become your 1:1 engagement engine.

Personalization can be total, affecting each asset of the video, or it can be specific parts, serving the buyer persona.

For example, if the video is aimed at new employees in an organization, perhaps there are some phrases and images that make more sense for this type of audience.

If it is a hotel greeting its guests, the tone will be much more family-oriented if the reservation was made for 4 members of the same family, than if it is a person who made the reservation for one person on a business trip.

Take into account the context. If you can, create your Christmas videos with children in mind.