Use Curiosity as a Compass to Celebrate Your Competition
I've always used my curiosity as a compass. Before I lived in Harlem, I used to ride my bike uptown to soak in the vibe. This part of town was totally different from midtown where I had been cooking and living. There was an energy uptown, a vibe that I couldn't quite describe, I just knew I had to be a part of it. While Harlem is still on the island of Manhattan, the neighborhood felt like a different world.
These streets had history of the legends who came before and the hospitality that had been passed along ever since. The creative energy of Langston Hughes, Ella Fitzgerald, and Jean Michel Basquiat was still alive and breathing. I was in the mecca of African American culture. I would sit at the counter at Sylvia's, eating mac n' cheese and those famous collards or spend an afternoon talking with Charles Gabriel about the perfect way to fry chicken at his spot on 151st street.
I couldn't figure out why everyone else wasn't up here seeing "the special" too. Part of being a chef is discovering and then introducing people to foods and tastes they might never try otherwise.
I started the annual food festival Harlem EatUp! in May 2015 to try and do that on a grander scale, introducing thousands to the neighborhood I love. I found that just because it's not widely known doesn't mean it doesn't exist. Harlem's food scene was happening long before there was a flourishing restaurant row like there is now.
It was happening on Sunday afternoons in church basements, where home baked good and family recipes reigned supreme. It has been on the street corners on the east side where tamales and tacos are sold. It's at the summertime block party where you'll find the best jerk chicken, cowpeas and cornbread. I think of my friend Melba Wilson, who decided long before it was popular that she wanted to open her own restaurant. She opened Melba's in 2005 on Frederick Douglass Blvd., away from the bustle of Lenox Ave. She knew that it would be a challenge, but she had the vision, drive and hospitality that the neighborhood was craving. She was a pioneer and without her starting the trend, there would be no Restaurant Row or a festival celebrating the area like Harlem EatUp!
Once I finally laid my roots with the Red Rooster on Lenox Ave. in 2010, I turned to my neighbors like Charles, Melba and Tren'ness (Sylvia's granddaughter) to guide me and properly introduce me to the neighbors. See, that's the thing about Harlem. We are much more than just another neighborhood on the Manhattan grid, we are a community that leans on each other, struggles together, eats, drinks and celebrates together. Your true successes as a business owner happen when you and your neighbors work together. We measure our own business by comparing ourselves to one another, we inspire each other with friendly competition and we learn and work together to accomplish common goals.
Harlem EatUp! is no different.
The festival, taking place May 19-22, wouldn't work if my neighbors and friends didn't believe in it just as much as I do. Event marketer and longtime friend, Herb Karlitz, who co-founded the festival with me, has been a driving force, always seeing what I see in Harlem. We knew we had to bring people uptown, show them that it is just as delicious as downtown or Brooklyn (maybe more!) and the people here warm and welcoming. More than 8,000 people attended last year and we expect over 10,000 to come in May 2016.
Director of Communications & Civic Engagement
8 年Great advice. Competition can be good. It reads delicious, & I hope to attend in 2017!
Immigration Services Officer II
8 年My sister and I had the pleasure of dining at Red Rooster last year and the food and the ambiance was just spectacular. Love your vision Marcus!!
Culinary chef cook at Temp Source
8 年Nice to know lived in Brooklyn in the late 80's and 90's, a lot of events uptown dont get the exposure. out to a broader scale, try some other venues
President @ Evergreen Tech Services | Hospitality, Events, Travel, Technology| Hospitality IT Consulting
8 年Great Story, Great Food, Excellent Service! Can't wait to go back. Thanks for sharing Marcus.
Empowering Workplace Wellness | Menopause Coach | Strategic Leader Helping B2B Support Women’s Health
8 年Kudos to Marcus. I'll be at Harlem EatUp 2016!