Use The ‘Coach Approach’ To Overcome The Knowing-Doing Gap In L&D
Use the "coach approach" to train for powerful habits. GETTY

Use The ‘Coach Approach’ To Overcome The Knowing-Doing Gap In L&D

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The struggle to overcome the “knowing-doing gap” is a familiar story with a predictable ending.

You create and deliver a top-notch “Effective Feedback” program for your new managers. They leave training inspired, equipped with new insights, and motivated to practice. But as the weeks go by, nothing changes. Your managers don’t give more effective feedback. New habits never form. A gap opens up between what your managers?know?and what they?apply.

Why, despite receiving top-notch training, don't leaders put what they learn to use?

Why Learning Doesn’t Automatically Translate to Behavior Change

Learning is of course essential to behavior change.

But, learning alone is insufficient.

Stanford behavioral scientist and bestselling author BJ Fogg’s?Model of Behavior Change?states that three things all have to happen to change someone's behavior:

  • Motivation:?Often, leaders will leave your training feeling?motivated?to change.
  • Ability: Many leaders lack the?ability?to put a new skill into practice. That might be the result of busy schedules, the structure of training, or something else.
  • Prompt:?Leaders often aren’t?prompted?to apply new skills post-workshop. So, they don’t.

To get your learners across the knowing-doing gap, you have to build a bridge that incorporates each of Fogg’s conditions.

Perhaps no one does this better than executive coaches. After all, their success hinges on their ability to help leaders change crucial behaviors.

Eight Powerful “Coach Approach” Ingredients to use in Your Programs

To help leaders achieve behavior change, coaches pull from a repertoire of proven techniques.

This same repertoire that coaches use can apply on a bigger scale to your training programs.

Below are eight ingredients coaches leverage to change behavior. Mix and match these ingredients to build your own recipe for behavior change.

1. Measure and Assess Leaders’ Behaviors

Assessments provide critical feedback about blindspots, strengths, and weaknesses.

  • Self-assessments can help participants reflect on current behavior and uncover gaps in their knowledge and abilities. For example, a self-assessment can help leaders realize there are four steps to delegation when they're only doing two.
  • A 360 or employee engagement survey will give leaders insight into how other people rate their behavior. This can help build a fuller picture of how they come across as leaders. It also helps uncover growth areas.

When leaders understand how they fall short, this motivates them to practice and improve. It also gives them a map of behaviors and areas to work on.

2. Commitment Exercises

Ask your leaders to write down what they hope to gain from training and how they plan to overcome obstacles. Use these four questions:

  • What are the benefits for you, your team, and the organization if you improve in this area?
  • How would failing to improve in this area impact you and your team?
  • What challenges will you face?
  • What steps can you take to overcome those challenges and commit to the journey?

3. Cultivate Self-Awareness?around Limiting Mindsets and Beliefs

Ask your leaders to think about and reflect on?why?they act the way they do. How might their beliefs get in the way of their development?

For example, a leader working on “giving effective feedback” may struggle because their personality is strong in “agreeableness,” which makes engaging in conflict a challenge.

The idea here is for your leaders to get to the root of their behavior. That way they can prepare to overcome mental barriers.

4. Re-Evaluate Learning Delivery

Traditional learning is a tool you should leverage. But, it shouldn’t be the ONLY tool.

In the spirit of the coach approach, reevaluate?how?you deliver learning:

  • How do your leaders want to learn?
  • Is a webinar really the best way to educate new managers on giving effective feedback?
  • Would an in-person workshop, group coaching, or micro-learning be more effective?
  • How can you leverage micro-learning in between training sessions?
  • Are there learning opportunities you can provide in the flow of work?

Explore alternative paths to see which approach best sets your leaders up to apply what they learned on the job.

5. Provide Practice Opportunities to “Ease In” to Application

It’s challenging for leaders to jump in and immediately apply what they learned on the job.

Practice exercises in a low-stakes, informal environment help leaders ease in. Through practice, leaders can build their confidence, refine their approach, and develop “muscle memory.” Once they feel comfortable, they can then test their new skills in a higher-stakes situation.

For example, when it comes to “giving effective feedback,” Kim Scott, author of bestseller?Radical Candor,?recommends the following approach:

  • Week 1: Ask for feedback from others to get a sense of your organization’s culture around feedback.
  • Week 2: Start to give positive feedback only.
  • Week 3: Start to give constructive feedback as well.

6. Create a System of Social Support

Social support helps make learning less daunting. Here are five ways you can leverage social support:

  • Activities where leaders can share reflections and discuss the skills they’re developing with their boss, peers, or team members.
  • Peer learning networks.
  • Group coaching sessions.
  • Cohort-based learning.
  • Learn-teach activities.

Each of these can help leaders establish a network of feedback, insights, and support.

7. Schedule Application into Leaders’ Calendars

Sometimes the best way to get leaders to move from?learning?to?doing?is to build the necessary time and structure directly into their schedules.

For example, if your leaders are working on “giving recognition,” have them block out fifteen minutes every Friday to provide recognition to team members.

8. Do Post-Training Reflection

Thoughtful reflection exercises can prompt behavior change by directing leaders’ attention to their behavior.

After a program, ask your leaders to think through these questions:

  • What did you learn through this experience?
  • What new habits did you develop from this?
  • How will this training impact your team?
  • What are your plans to anchor this and support yourself moving forward?
  • What questions do you still have about this topic?

From Ingredients to Recipes: Putting these Strategies into Practice

Adopt these strategies to move your leaders from?learning?to?doing.

Remember, you don’t have to incorporate every strategy to impact behavior change. In our work at LEADx, for example, we often use three “coach approach” strategies per formal learning. We call this our?3-1 Learning Model. For every learning intervention, you should use three on-the-job application exercises.

It’s time to drop the “If you build it, they will come” mentality around leadership skills.

Instead, start applying these behavior change strategies now to maximize the behavioral impact of your training.

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Greg Swierad

Founder at Mentorist.app

1 年

Great article Kevin ????

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Charles Hooper, Jr.

Accelerating Leaders through Complexity with Clarity | Executive Coach | Leadership Development Advisor | Master Certified Coach ICF | Working Genius Consultant | Birkman Method Consultant | EQi 2.0 Consultant | MDiv.

1 年

Kevin, what sticks me is these ideas can cause "learning to linger" in the participant's experience. Development is not a one and done event but a process. Thank you for your ideas and influence on this important topic!

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Richard A. Conlow

Achieves Top-Tier Employee Engagement & Customer Experience Ratings for Multi-site Organizations | Gained 48 Service Awards for Clients | Author: The 5 Dynamics of Servant Leadership & The Superstar Leadership Model

1 年

Hi Kevin Kruse: Excellent article. My experience shows that without coaching most training fails to change behavior or results. With dedicated (like you describe) coaching, performance and employee engagement soars. It takes hard work and follow-up. Change and great performance is not easy but with persistence and resilience, good things can happen. Positively, Rick

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Bill Nicholson

Business Consulting | Underperforming Managers | Toxic Cultures | Career Development Coach | Thought Leader | Leadership | Writer

2 年

So many great practices are noted here. Reinforcing what is learned certainly helps. Retention has been well chronicled. According to the Ebbinghaus’ forgetting curve, humans tend to halve their memory in a matter of days or weeks unless that information is consciously re-reviewed. Finding ways to infuse intuitive and relatable methods into robust learning helps up retention.

Michaela Raiserová

Building great teams through applied improvisation. Advocating for age-friendly workplaces and inter-generational collaboration.

2 年

Thank you for this great overview. Love steps no.2 and no.7. Change doesnt happen without these two!

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