?? Use-case specific marketing

Hey, Game Changer! ???

Samantha Goldman , CMO of Mural , and her stellar Marketing team not only leverage PLG to drive top-funnel leads, they've also created a robust Enterprise GTM Strategy that is a major revenue-generating powerhouse.

That's why Samantha is joining us this week to share more about Mural's Enterprise GTM motion and how they were able to win the market.

[Watch the replay]

Here are some of Mural's unique tactics that you can replicate:

1. Leverage your customers to drive revenue: Your customers are natural advocates of your solution and can be great support systems for bringing in new deals. Consider launching a customer champion program to harness this growth.
2. Nail your use-cases: Focus on defining distinctive use cases that cater to the requirements of your audience. Create content around these use cases for each stage of the customer journey to build trust and make sure you are answering questions before they even come up.?
3. Don't downplay team bonding: Your GTM team should be a strong unit – working together towards a common goal. But it's easy to forget how much team bonding can do to bring everyone together and improve collaboration. Tie in fun activities for the entire GTM team to get to know one another outside of day-to-day tasks.?
4. Lean into the channels that work: Dive into your data to really understand what channels are bringing in the best results and double down on those. Some of the biggest growth channels that work well for B2B Marketers have been SEO & LinkedIn.

"It's so important to market and sell your use cases via key workflows & templates to the right leaders. Versus focusing on a generic message to try and get them into your tool." - Samantha Goldman

NEXT UP ON GAME CHANGERS

[Feb. 20th] Jonathan Gandolf , CEO & Founder of The Juice (now AudiencePlus) ?? Register here

[Feb. 22nd] Maura Rivera , CMO at Qualified ?? Register here

[March 12th] Ross Simmonds , CEO & Founder of Foundation Marketing ?? Register here

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See you next week!