Use 7 Deadly Sins to Profit from the Stock Markets

There’s a being called the Human Being. You can’t really change the innate fabric of this being. You live with it. You adore it, allow it, accept it, and maybe sometimes, distinguish it. When you can distinguish it, or in other words, are in the presence of it, there lies an opportunity to PROFIT From it.

That’s what I am going to talk about, today in this series of profiting from the Stock Markets.

The Roman Catholic Theology and later the Bible, mentions 7 Deadly Sins, first enumerated in the fourth century. These are :

1. Lust - Excessive desire for sexual wants, and sometimes, for money or power.
2. Gluttony - Gulp down, swallow. Excessive desire for food.
3. Greed - Rapacious desire and pursuit of material possessions
4. Wrath - also known as rage, maybe described as uncontrolled feelings of hatred and anger.
5. Sloth - Physical laziness and inability to take actions on important things.
6. Envy - Jealousy and feeling discontent towards other’s traits and qualities.
7. Pride - Excessive admiration of one’s own self, and failing to appreciate others.

Marilyn Manson once said - “All the seven deadly sins are man's true nature. To be greedy. To be hateful. To have lust. Of course, you have to control them, but if you're made to feel guilty for being human, then you're going to be trapped in a never-ending sin-and-repent cycle that you can't escape from.”

I am not here to preach or advocate avoiding them, refraining from them or resisting them. Infact, you will indulge in such desires even unknowingly. Millions of men and women are indulging in these desires as we speak.

Now, how may you profit from them ? Let’s look at some of the listed companies in the Indian Stock Market which have products and services meant to satisfy these nastiest inner demons of the humankind. You can benefit from these, as all the sin-stocks can have everlasting growth in the long term.

1. LUST : Raymond Owned by the JK Group (Singhanias), this company has investment in the KamaSutra Condoms brand. And it pacifies LUST. TTK Health is also an Investor in the Durex Brand of Condoms.
2. GLUTTONY : Nestle, Parag Milk, Jubilant Foodworks, Vadilal, Britannia, Parle Agro, Amul, ITC - all feed into gluttony. Some of the milk brands or snack brands will feed to the sweets market which is another indulgence.
3. GREED : Casinos are speculative and hence, DELTACORP scores here, as it runs casino and gaming venues.
4. SLOTH : Cigarette companies like ITC, VST Industries and Godfrey Philips and Liquor companies like McDowells, United Breweries and Radico Khaitan, feed and amplify the sloth.
5. WRATH : Here, TV and Media companies have a part to play. So ZEE TV, SUNTV, TV TODAY will indulge people into debates, and hatred against the other faction, whether it is politics or any section of society.
6. ENVY and PRIDE - People have a way to look good, be proud about, and satisfy their envious desires by going ONE UP on others. This is addressed by luxury goods companies like TITAN, TATA MOTORS, TBZ, GITANJALI, PC JEWELLERS, Indian Hotels, EIH, RAJESH EXPORTS, BATA INDIA.

So there you go. This could become a basket of stocks which you consistently invest into, like a small case to benefit from the race of mankind. And if I missed picking any stock which should be here in the above list, please feel free to comment below.

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Till next time, Ciao. And Take Care.