Use these 5 tips to grab the attention of your senior leaders through change data

We’ve all read that in our digital world where we are constantly bombarded by various advertising, social media, and other messages that our attention span has been decreasing. Marketers tell us that the average person’s attention span has dropped from 12 seconds in the year 2000 to less than 8 seconds today – which is shorter than the attention span of a goldfish.

When we present data to senior managers we also need to realise that they are not exempt from this. The typical work life of a senior manager consists of constant meetings covering a wide range of topic areas. They also live in our digital world full of social media channels and digital messages throughout the day.

Securing a meeting with a senior manager is not easy and within a short period of time we need to make significant impact, ensuring that the messages that we are bringing are memorable and at the center of attention. How do we do this?

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