The USD 500,000 beer!
The New Icon Group
A Luxury focused Conglomerate acquiring companies in Yachting, Private Aviation, F&B and other Luxury focused companies.
Allsopp's Arctic Ale: The Pinnacle of Exclusivity for Arctic Adventurers
Allsopp's Arctic Ale has achieved unparalleled status as the world's most expensive beer, with a staggering price tag exceeding USD 500,000. This extraordinary brew, created in the 1800s, was custom-made for Arctic expeditions, making it a rare and highly coveted treasure among collectors.
Brewed by Samuel Allsopp & Sons, the ale's extraordinary strength and resilience against freezing conditions made it a vital asset for explorers braving the harsh Arctic environment. With only a limited number of bottles surviving to this day, acquiring a taste of this liquid history is a feat reserved for the privileged few.
Allsopp's Arctic Ale embodies the essence of adventure and the relentless pursuit of the unknown. Its immense value stands as a testament to the enduring spirit of exploration and serves as a tantalizing reminder of the feats accomplished by those daring enough to journey into the frozen wilderness.