The USC Annenberg Center for Public Relations launches the 2020 Relevance Report

The USC Annenberg Center for Public Relations launches the 2020 Relevance Report

The annual Relevance Report from the USC Center for Public Relations identifies emerging issues impacting society, business and communications. The book features contributions from public relations industry leaders, USC academics and graduate students. With a focus on activism, we conducted a national consumer survey in partnership with Golin and the Institute of Public Relations that forecasts emerging trends that will shape our industry in the coming year.

When a story is relevant, people listen. 

When content is relevant, people share. 

When an issue is relevant, people act. 

Download a copy of the report here

Jocelyn Jensen

Keller Williams Realtor? & State of California Public Notary

5 年

Thank you for the informative webinar today via Zoom. Concise and relevant.

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Ahmanielle Roussell, MA, SPHR

Supervisor, Organizational Communications at Cedars-Sinai

5 年

Hi Fred, is it possible to post the Annenberg Model for strategic public relations as a resource document on the Annenberg site or alumni site? It's been six years and a few laptops ago that I've had that model and I could definitely use it.

ETHELBERT WILLIAMS

Head of Marketing | eCommerce | Retail Media | Search | AI

5 年

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