USB branding could become a little easier to understand

The group that oversees USB wants to make it easier for you to understand what various cables and ports can actually do. It's trying to ditch branding like SuperSpeed and USB4 in an attempt to simplify matters, but manufacturers may not necessarily adopt the changes.

The steps are part of a broader drive by the USB Implementers Forum (USB-IF) to rebrand USB standards. The group brought in new logos for cables, ports and packaging last year. The updated branding is about helping people understand what the standards are capable of in terms of data transfer speeds and performance, as well as charging speeds, USB-IF president and chief operating officer Jeff Ravencraft told The Verge. SuperSpeed (also known as USB 3) has been around over a decade. You may have seen it on USB cable boxes.