Usability a true differentiator

An interview with CFO Kasper Boel Rous?e

The role as Chief Financial Officer has changed a lot for Kasper Boel Rous?e since he joined Qlife in March 2022. “When I signed up for Qlife, the company was struggling to deliver enough products during the pandemic,” he says.

After that, the demand has gone down significantly due to the evolution of the pandemic. “Now we are an R&D organisation again, and the main challenge is to bring the next product to market,” he says.

That product is the company’s CRP #biomarker test, which measures the level of c-reactive protein in blood, a clear indicator of inflammation in a patient’s body. Trends such as the increased burden of the healthcare system and the increased number of people needing medical assistance for longer periods in their lives work in favour of Qlife and its Egoo Health platform. “We are spot on with our CRP test,” states Kasper.

“The human-centric design of Egoo Health and Egoo Collect is the key to success”, says CFO Kasper Boel Rous?e.

“The number of people living with immunity deficiencies or diseases is larger than the number of people with cancer, for instance. If we collaborate with companies that have contact with all these people, it will help us immensely to reach out with our #CRP test.” That is why the company has started to target #healthprofessionals such as dietitians and dentists.

Being a first mover, developing a new market can be costly. “I personally think we need partners in manufacturing and assay development,” Kasper says. “We need to broaden our portfolio of #assays, reduce our costs, and shorten the time to market for our products. We are constantly addressing these issues,” he says.

The Egoo Health device is a technically advanced yet easy to use #medtech product, a rather unusual combination. “The product is shaped in a way so that people feel comfortable using it and using it intuitively in the right way. The humancentric design is one of the things that makes us a winner. We hear from the industry that #usability is key, because it eliminates errors, so that you can achieve better results,” says Kasper.

There are many opportunities with Egoo as the platform is extremely versatile. “We need to pick the right opportunities that deliver cash flow early. I believe we will start to see #revenues in 2024 and that we will have a positive cash flow in 2025,” Kasper says.