USA Triathlon Releases 2024 State of The Sport

Produced for the second consecutive year by Sponsorship Research International (SRi), the USA Triathlon State of the Sport Survey provides valuable insights on the current state of the multisport industry and USA Triathlon membership. USA Triathlon annual members, including coaches, race directors and club leaders were surveyed to help identify key trends in the endurance sports industry. At Endurance Exchange 2024, Julie Zdziarski of SRi discussed the key trends and findings from the State of the Sport Survey, highlighting key findings that are helpful for race directors, coaches and club leaders as they plan their business for 2024 and beyond.

Key Learnings and Insights:

• 51% of club members are more likely to sign up for a race if their club is participating
• Annual spending on multisport increased 12% in 2023
• 33% of members predict spending will increase in 2024
• 22% of members pay a coach for training plans
• 51% of coaches anticipate their number of athletes to increase in 2024
• 67% of race directors offered races with more than one multisport discipline in 2023

State of the Sport Q&A: Dive Deeper into the Key Trends of the Multisport Industry

Date: March 25th, 2024 4:00 PM Mountain Time (US and Canada)

Join USA Triathlon leaders March 25th, 2024 at 4:00 PM MST for the opportunity to ask questions and dive deeper into the key takeaways from USA Triathlon's State of the Sport Survey. Produced for the second consecutive year by Sponsorship Research International (SRi), the USA Triathlon State of the Sport Survey provides valuable insights into the current state of the multisport industry and USA Triathlon membership. USA Triathlon annual members, including coaches, race directors, and club leaders were surveyed to help identify key trends in the endurance sports industry.

To receive an exclusive invitation to register, purchase your copy of the 2024 State of the Sport.

(If you attended Endurance Exchange, you should have already received your invitation to register.)