U.S. Travel Cools in September following the Summer Rush
Domestic travel experienced its usual seasonal slowdown in September after the busy summer travel period came to a close, with demand continuing to run below prior year levels. Omnitrak’s Travel Market Penetration Index decreased in September to 87.9 (2015=100) – below both prior month August 2024 (109.6) and prior year September 2023 (100.7) levels.
Compared seasonally, September travel penetration continues to track below recent prior years' levels.
U.S. discretionary leisure travel continues to outperform the overall market in September, with the U.S. Leisure Travel Index running slightly below the prior year.