U.S. Soft Drinks Market Size to Hit USD 601.04 Billion by 2033

According to Nova One Advisor, the U.S. soft drinks market size was exhibited at USD 286.25 billion in 2023 and is projected to hit around USD 601.04 billion by 2033, growing at a CAGR of 7.7% during the forecast period 2024 to 2033. Increasing awareness about the adverse health effects of excessive sugar intake has led many consumers to seek healthier beverage alternatives. This shift has driven the demand for low-calorie, zero-sugar, and functional beverages with vitamins, minerals, and other beneficial ingredients. The growing shift towards a healthier lifestyle among consumers drives the need for soft drinks.

Companies continuously invest in research and development to create unique products in a competitive market. This includes introducing new flavors, packaging innovations, and functional beverages that offer additional health benefits, such as enhanced hydration, energy boosts, or probiotic support. These new launches emphasize quality ingredients and unique production, driving consumers' demand for premium, distinctive drinks. For instance, in December 2023, PepsiCo launched Starry, a lemon and lime carbonated soft drink. It includes regular and zero-sugar versions in several sizes at U.S. retailers.

Fast food chains around the U.S. offer milkshakes and soft drinks with their food, making it a perfect meal for consumers. The rising number of fast-food outlets has led to a rise in the demand for carbonated soft drinks. For instance, in June 2024, McDonald's launched a "$5 Meal Deal" to win back price-conscious customers. The $5 meal includes a four-piece Chicken McNuggets, McDouble or McChicken sandwich, small fries, and a small soft drink.

Companies leverage digital marketing, social media campaigns, influencer partnerships, and experiential marketing to engage with consumers and build brand loyalty. By creating effective narratives and leveraging consumer insights, brands can connect with their target audiences and differentiate themselves in a competitive market. Seasonal and limited-edition products and collaborations with popular cultural icons or trends generate buzz and drive sales. These strategies are essential for capturing consumer attention and driving the demand for soft drinks in the market.

Busy lifestyles and the increasing need for quick, portable beverage options have led to a surge in single-serve and ready-to-drink formats. Soft drink manufacturers offer a wide variety of convenient packaging solutions, such as cans, bottles, and pouches, that cater to the needs of consumers requiring easy and quick refreshments. The expansion of vending machines, convenience stores, and online delivery services makes it easier for consumers to access their favorite beverages.

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U.S. Soft Drinks Market Key Takeaways:

• The packaged water segment accounted for the largest market revenue share of 38.0% in 2023.
• The iced RTD tea and coffee segment is expected to register the fastest CAGR during the forecast period.
• The hypermarkets and supermarkets segment accounted for the largest market revenue share 40.0% in 2023.
• The online distribution segment is expected to register the fastest CAGR during the forecast period.

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??U.S. Soft Drinks Market Recent Development

• In April 2024, Sprite has introduced a new flavor called Sprite Chill, featuring a refreshing blend of cherry and lime. Sprite Chill and Sprite Chill Zero Sugar will be offered in North America from February to July while stock last.
• In June 2024, Sonic launched Flavorista Favorites, a lineup of six curated drinks focused on customization. The lineup includes slushies, lemonades, and classic soft drinks. It will debut on Friday at X Games Ventura 2024 and will be available to Sonic application users from 1 July 2024.
• In February 2022, PepsiCo launched Nitro Pepsi, a nitrogen-infused cola in the United States. By infusing nitrogen into the beverage, Nitro Pepsi creates smaller bubbles and a smoother, creamier texture, similar to the effect seen in nitrogen-infused beers and coffees. Nitro Pepsi is sweetened with high fructose corn and contains phosphoric acid, caramel, and citric acid. It has 230 calories and 73 mg of caffeine.

Some of the prominent players in the U.S. soft drinks market include:

• AriZona Beverages USA
• BlueTriton Brands, Inc.
• CAROLINA BEVERAGE GROUP, LLC
• DS Services of America, Inc.
• Keurig Dr Pepper
• Monster Energy Company
• National Beverage Corp.
• PepsiCo
• The Coca?Cola Company
• The Kraft Heinz Company

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. soft drinks market

Product

• Carbonated Drinks
• Packaged Water
• Fruit Beverages
• Iced/RTD Tea Drinks
• Energy Drinks
• Sports Drinks
• Others

Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Store
• Online
• Others

Reasons to Purchase this Report

? Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors

? Provision of market value (USD Billion) data for each segment and sub-segment

? Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

? Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

? Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

? Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

? The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

? Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

? Provides insight into the market through Value Chain

? Market dynamics scenario, along with growth opportunities of the market in the years to come

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