U.S. Oral Care Market Size to be Worth Around USD 8.72 Billion by 2033
The U.S. oral care market size was estimated at USD 5.19 billion in 2023 and is expected to be worth around USD 8.72 billion by 2033, poised to grow at a compound annual growth rate (CAGR) of 5.33% during the forecast period 2024 to 2033.
U.S. Oral Care Market Key Takeaways
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U.S. Oral Care Market Growth Factors
This expansion is due to increased awareness of dental hygiene, more disposable income, and a growing taste for cosmetic dentistry.?
The increasing incidence of oral diseases has a significant impact on market growth. According to the National Institute of Dental and Craniofacial Research, 91.0% of the US population aged 20 to 64 had dental caries. Of these, 27% have untreated dental cavities. As a result, the high frequency of dental ailments and diseases such as tooth enamel, periodontal disease, dental caries, and dental erosion continues to be a key global health concern, which benefits the oral care market in the United States.
The post-pandemic commercial impact posed global concerns. For example, Johnson & Johnson's 2020 Q2 data showed a favorable outlook for oral care products, notably Listerine mouthwash, with sales increasing by around 10.8%. Sedentary lifestyles and increased sweets consumption during the COVID-19 epidemic serve as indirect market drivers. Furthermore, the pandemic's technology growth has assisted the oral care business by introducing teledentistry platforms like Denteractive and Aspen Dental.
According to the World Dental Federation, over 30.0% of people aged 65 to 74 lack natural teeth, increasing the demand for innovative dentures and dental accessories. According to the Sunstar Global Oral Health Survey from September 2021, the United States ranks second in the world for the best brushing habits. Furthermore, people are moving their preferences toward innovative technology-based oral care solutions. This has generated additional chances for market expansion.
U.S. Oral Care Market: Product Insights
In 2023, toothbrushes led the product segment, capturing approximately 26.19% of the market share due to their customizable features and superior efficiency. This segment is also projected to experience the highest growth rate, driven by advancements such as rapid and automated bristle movements. For example, in January 2024, Laifen Tech introduced the Laifen Wave Electric Toothbrush, utilizing its proprietary Laifen Wave technology, which enhances brushing efficiency by three times.
The mouthwash/rinse segment is expected to witness significant growth over the forecast period. Leading manufacturers in the oral care industry are prioritizing innovative and high-performance products to enhance oral health and consumer experience across all age groups. For instance, in March 2023, Thera Breath launched a specialized mouthwash for children, designed to strengthen teeth and enamel. This product contains a high concentration of hypochlorous acid, ensuring greater purity, effectiveness, and safety.
U.S. Oral Care Market: Distribution Channel Insights
In terms of distribution channels, supermarkets and hypermarkets dominated the market in 2023, holding a 35.11% share. The widespread presence of these retail outlets across the region, along with attractive store discounts that reduce costs for both retailers and consumers, has contributed to market expansion.
The online retail segment is anticipated to experience the fastest CAGR in the coming years. Growth in this segment is driven by the increasing availability of oral care products online, home delivery services, and exclusive discounts. Major players in the region are leveraging marketing campaigns to promote eco-friendly and vegan oral care options. E-commerce giants like Amazon, Flipkart, and Walmart frequently offer substantial discounts on oral care products, further fueling market growth. Additionally, small-scale retailers rely on online sales and promotional discounts to expand their reach and drive growth.
U.S. Oral Care Market Recent Developments
Key U.S. Oral Care Company Insights
The market is fragmented, with prominent players accounting for a large percentage of the market. Some of the prominent players operating in the oral care market include Colgate-Palmolive Company; Procter & Gamble; Unilever plc; and Sunstar Suisse S.A.
Market players have resorted to varied strategic initiatives for sustained growth, such as mergers, collaborations, product development, and expansion among the U.S. For instance, global players in the market are collaborating with local, private Dental Service Organizations (DSOs) and Supermarket chains to provide better oral care and cater to a larger audience.
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U.S. Oral Care Market Top Key Companies:
U.S. Oral Care Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. Oral Care market.
By Product?
By Distribution Channels?
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