U.S. mobile ad revenues grew 66% last year, and...

• 举报此文章

David Allen

David Allen

Revenue Leader with a passion for driving transformation and growth in mission driven organizations.

发布日期: 2016年4月25日

+ 关注

Social Media advertising grew by 55.7% in 2015.   Retail advertisers continue to dwarf other industries in online advertising with 22% of the spend.

 

要查看或添加评论，请登录

David Allen的更多文章

• mCommerce continues to take off

  2017年2月14日

  mCommerce continues to take off

  Statistics from a recent GfK FutureBuy study show that 24% of online shopping time of people aged 18-26 (Gen Z) in the…

  10

  3 条评论
• 58% of Shoppers Compare Prices Between Stores

  2016年10月27日

  58% of Shoppers Compare Prices Between Stores

  Great blog by GfK on the importance of omnichannel intelligence to improve ROI with trade marketing activities…

  6

  3 条评论
• Great blog from GfK on Taking Control of the Shopper's purchase journey

  2016年7月16日

  Great blog from GfK on Taking Control of the Shopper's purchase journey

  Some key basics for brands..

  11
• B2B eCommerce is exploding

  2016年5月6日

  B2B eCommerce is exploding

  The percentage of work purchases made online is expected to increase from 32% in 2015 to 53% in 2018 according to…

  1
• The Social Media "Buy" Button

  2016年4月28日

  The Social Media "Buy" Button

  According to the Washington Post, social media channels accounted for just 1.8 percent of online sales during the 2015…

• Facebook's impact on E-tailing

  2016年4月15日

  Facebook's impact on E-tailing

  Retailers are now able to sell to 1 billion potential customers through Facebook's Messenger app..

  2
• 68% of people use at least two media platforms concurrently each day

  2016年4月12日

  68% of people use at least two media platforms concurrently each day

  Interesting new study by the Council for Research Excellence. Studies conducted by GfK: https://www.

  4
• The Need for Speed

  2016年1月30日

  The Need for Speed

  https://www.scoutfin.

• Powering the Mobile Workforce

  2016年1月30日

  Powering the Mobile Workforce

  https://www.scoutfin.

• Breaking Free of the Desktop Dictatorship

  2016年1月30日

  Breaking Free of the Desktop Dictatorship

  https://www.scoutfin.

Show more

See all articles