They Are Us

We all work for a set of audience that we think or rather we 'assume' to be different; unlike who we are and what we represent. Strangely enough, despite reading through all the theories and published best-practices in the world, we often find ourselves helpless and in opposition of the people we currently happen to serve or can serve or can have with us to serve our portfolio of clients. 

Now, are you thinking that you’re not from the lot? Well then do yourself the favour of paddling backwards and recollecting all the memes you’ve ever created in your head keeping the person who employed you or the POC at your client’s end or your collaboration partners at the joke spot. 

As you paddle, you shall come across several remembrances which perhaps shall arouse guilt upon their encounter. However, honestly, I wouldn’t be guilty if you start to even momentarily realise that you’re kidding around when you should have rather dealt with people with a greater sense of empathy by internalising that “There is no ‘them’ there are only facets of us”- John Green

You see, we all often stand in complete opposition whenever we have the opportunity to strike a conversation with the other, especially with someone from a new set. Now, by the ‘other’ I don’t mean to refer to the opposite gender; I mean to talk of those who happen to be working on a different set of projects with a different kind of mindset. They could be better than us and could probably also be willing to add value into our journey, but if we build walls of falsified perceptions and continue to believe that there’s ‘us’ and there’s ‘them’ then we will not be able to evolve to our fullest or even commence the journey of discovering our fullest. By the way, I hope you know just how exhausting 'being average' is. 

I mean, just imagine, what if you had genuinely served your clients considering their concerns as your business concerns which make you sleeplessly strive harder, what if you had generously invested in your workforce considering that you’re investing in yourself, what if you had strategised your annual CSR initiatives as if you were the one at the receiving end, what if you had screened through your potential workforce with greater openness.

Now, it is up to you to decide whether you would want to sink in the guilt of “ what if you had” or you would want to make things fairer-for-all by starting to eliminate the idea of “them”

However, I'm here to humbly suggest we relook & rework our communication models instead of continuing to operate as per the conventional protocols and begin serving people like they are us. 

And, trust me, the benefits of bringing “they are us” into the organisational philosophy and practices are enormous. For instance, you can have a lower 'attrition rate' in your company, a greater number of 'cash cows' in your matrix, a stronger 'corporate-persona', and a sharper growth roadmap. 

#EmpathyInBusiness #OrganizationalBehaviour #ThoughtLeadership #ClientServicing #BeRemembered #LinkedInForGood