Uriarte's leadership saga has the seal of the Deusto moss

Uriarte's leadership saga has the seal of the Deusto moss

Success is goals and everything else is commentary. The goal of this article is to provide an independent AI assessment (mostly Microsoft Copilot AI) on the leadership legacy of Deusto Business School (DBS) in the city of Bilbao and the achievements of the Uriarte leadership saga at both sporting level ( Athletic Club de Bilbao) as well as institutional level (Basque Economic Agreement). The use of the word moss comes as a translation from the word musgo in Spanish and was used when the banking industry underwent a merger process in the 80s. These videos give an idea of the moss metaphor.

Deusto Business School (DBS)?has earned its prestigious reputation through a combination of factors that contribute to its excellence in business education.

Let’s explore some of the reasons why DBS stands out:

  1. International Leadership and Networks: DBS, as part of the?University of Deusto, has consistently focused on?excellence in education?and has achieved a highly esteemed level of?international leadership. The university has actively created networks and projects that have gained significant recognition, further enhancing its prestige. These initiatives foster collaboration among students, faculty, and administrative staff, creating an ideal environment for international projects.
  2. Global Reach and Collaboration: DBS maintains strong?international relations?with over?130 universities?across?40 countries?for student exchanges. The school’s commitment to fostering collaboration extends to research, teaching, and management. International experiences and partnerships enrich the learning environment.
  3. Accreditations and Associations: DBS holds?international accreditations?from two major authorities: AACSB (Association to Advance Collegiate Schools of Business): A globally recognized accreditation for postgraduate business education. AMBA (Association of MBAs): Another prestigious accreditation that ensures high-quality management education. These accreditations validate the school’s commitment to excellence.
  4. European & International Business Management Program: The?European & International Business Management (EIBM)?program at DBS ranks highly: 4th best position in the world?for career progression. 17th position?for international experience. 26th position?for international job mobility. Participants express?high satisfaction?with an average rating of?8.95 out of 101.
  5. Membership in Key Associations: DBS is an active member of international associations dedicated to improving business education: IAJBS (International Association of Jesuit Business Schools): Enhancing scholarship and preparing students for global business leadership. Aristos Campus Mundus 2015 (ACM 2015): A strategic collaboration with socially responsible universities. EFMD (European Foundation for Management Development): Enhancing excellence in management education globally. PRME (Principles for Responsible Management Education): Promoting awareness of sustainable development goals.

In summary, DBS’s commitment to quality education, global networks, and accreditation has solidified its position as a prestigious business school in Spain, Europe, and beyond.

Jon Uriarte′s leadership at Athletic Club Bilbao

Jon Uriarte?has taken on the role of?President?at?Athletic Club, a historic football club based in Bilbao, Spain. Let’s explore the details of his appointment:

President: Jon Uriarte Uranga

First Vice-President: Nerea Ortiz Olarra

Second Vice-President: Jon Ruigómez Matxin

Secretary: Jon Salinas Aguirre

Vice-Secretary: Xabier álvarez Lombardia

Treasurer: Guillermo Ruiz-Longarte Pérez

Vice-Treasurer: Adolfo Plaza Izaguirre

Directors: Igor San Román Matxain, José Urrutia Beristain, Ibon Naberan álvarez, Egoitz Bego?a Bilbao, Ignacio Urigüen Echeverría, Roque Echániz Urrutia, Laura Ruiz de Azua Esturo, Ana Díez álvarez, Gorka Cubes San Salvador del Valle, Ainhoa Iza Rodríguez, and Goizalde Santamarina Cabrero1.

Several of the aforementioned persons are indeed Deusto Business School leaders


Jon Uriarte’s presidency marks a new chapter for Athletic Club, and his leadership will shape the club’s future endeavors both on and off the field. ???


Jon Uriarte is the 33rd president of Athletic Club. His leadership will impact the club’s future.


?A worldwide leadership trait: Clarity of objectives


Jon Uriarte, the president of?Athletic Club, has set clear objectives for the team during his tenure. Let’s explore his priorities:

  1. Qualifying for Europe: Uriarte’s primary goal is to?take a step forward?compared to the previous year and?qualify for European competitions. He wants to demonstrate the club’s ambition and competitiveness by securing a spot in European football.
  2. Managing Expectations: While Athletic Bilbao has made progress, Uriarte emphasizes that they haven’t achieved everything yet. He acknowledges the importance of?managing expectations?and maintaining the team’s winning spirit and DNA.
  3. LaLiga Priority: While the Copa del Rey is special for the club and fans, Uriarte emphasizes that?LaLiga?remains a priority. The team aims to perform well in both competitions but recognizes the need to take a significant step forward in the league.
  4. Building a Strong Future: Uriarte believes that Athletic Club has a?great present?and a?tremendous future. The focus is on maintaining the club’s unique philosophy and continuing to be a fascinating and competitive force in Spanish football.

In summary, Jon Uriarte’s tenure as president is marked by ambition, competitiveness, and a commitment to achieving European qualification while maintaining the club’s identity. ??? Jon Uriarte’s goals for Athletic Bilbao emphasize progress, competitiveness, and European qualification


?The effective leadership of Jon Uriarte

Jon Uriarte, both as the Chairman of Athletic Bilbao and in his professional career, demonstrates a range of leadership skills. Here are?15 key skills?that contribute to his effective leadership:

  1. Vision and Strategic Thinking: Uriarte has a clear vision for the club’s future. His strategic thinking guides decisions, ensuring long-term success.
  2. Confidence and Conviction: His confidence in the team and the club’s unique philosophy inspires others. He expresses conviction in the path they’re on, emphasizing a great present and a tremendous future.
  3. Team Empowerment: Uriarte leads by empowering others. He recognizes the collective strength of the team and fosters collaboration.
  4. Effective Communication: As a spokesperson for Athletic Bilbao, he communicates messages with impact, rallying fans and players alike.
  5. Adaptability: In a dynamic football environment, Uriarte adapts to changing circumstances, ensuring the club’s resilience.
  6. Emotional Intelligence: He understands and manages emotions effectively, fostering positive relationships within the organization.
  7. Decision-Making: Uriarte makes informed decisions, balancing short-term goals (such as winning trophies) with long-term sustainability.
  8. Resilience and Perseverance: Leading a historic club requires resilience. Uriarte perseveres through challenges, maintaining focus.
  9. Strategic Networking: He builds and nurtures relationships with stakeholders, sponsors, and other clubs, enhancing Athletic’s position.
  10. Ethical Leadership: Uriarte upholds the club’s values, demonstrating integrity and ethical behavior in all interactions.
  11. Risk Management: Balancing ambition with prudent risk-taking, he ensures the club’s financial stability and competitiveness.
  12. Motivation and Inspiration: His passion for Athletic Bilbao motivates players, staff, and fans. He inspires commitment and dedication.
  13. Negotiation Skills: Whether in player contracts, sponsorships, or partnerships, Uriarte negotiates effectively for the club’s benefit.
  14. Crisis Management: When faced with crises (on and off the field), he remains composed, finding solutions and maintaining unity.
  15. Community Engagement: Uriarte actively engages with fans, local communities, and youth development programs, reinforcing the club’s social impact.

In summary, Jon Uriarte’s multifaceted leadership skills contribute to Athletic Bilbao’s success and resonate beyond the football pitch. ?????

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Like father and son: The worldwide prestige of Pedro Luis Uriarte Santamarina

Jon Uriarte is the son of Pedro Luis Uriarte Santamarina, an economist and executive, who has made significant contributions to the financial and innovation landscape in the Basque Country in Spain. Let’s delve into his professional journey:

  1. Education and Early Career: Uriarte holds degrees in?Economic Sciences?and?Law?from the?University Comercial de Deusto (nowadays called Deusto Business School). His career began in 1967 as a?cost manager?at?Industrias Metálicas Vizcaínas Metalinas, a company specializing in metal packaging, aerosols, and bottle closures. Later, he joined the Spanish subsidiary of?General Electric & Co., working in the central department of?Business Analysis and Planning?until 1973.
  2. Banking Leadership: Uriarte served as the?CEO and Vice President?of the?Banco Bilbao Vizcaya (BBV)?and later the?Banco Bilbao Vizcaya Argentaria (BBVA). His tenure included expanding the bank’s presence in?Latin America.
  3. Negotiating the Economic Agreement: In 1980, Uriarte was appointed?Counselor of Economics and Finance?in the first Basque government following the enactment of the?Statute of Autonomy of the Basque Country. As the head of the?Negotiating Committee, he played a crucial role in finalizing the?Basque Economic Agreement?(Concierto Económico) between the Spanish State and the Basque Autonomous Community in 1981.
  4. Consultancy and Innovation: After retiring from BBVA in 2001, Uriarte founded?Economía, Empresa, Estrategia, a strategic consultancy firm where he currently serves as the?Executive President. He also championed innovation as the?first President of Innobasque, the Basque Agency for Innovation, during its foundational period (2007-2009).

In summary, Pedro Luis Uriarte’s leadership extends from banking to strategic consulting and innovation, leaving a lasting impact on the Basque economic landscape.

?Leaders do play crucial roles: it is a significant leadership trait

Pedro Luis Uriarte Santamarina, an economist and executive, played a crucial role in the negotiation of the?Basque Economic Agreement?(Concierto Económico). Here are some of the challenges he faced during this significant process:

  1. Complex Negotiations: The negotiation process between the?Spanish State?and the?Basque Autonomous Community?was intricate and multifaceted. Uriarte led the?Basque Negotiating Committee, which faced the challenge of finding common ground on fiscal matters while respecting regional autonomy.
  2. Balancing Regional Interests: Uriarte had to balance the interests of the Basque Country with those of the central government. Ensuring a fair distribution of tax responsibilities while safeguarding the region’s autonomy required delicate negotiations.
  3. Historical Context: The negotiation occurred in the context of Spain’s transition to democracy after the?Franco regime. Uriarte navigated the complexities of regional identity, political dynamics, and economic stability.
  4. Long-Term Impact: The decisions made during the negotiation would have lasting effects on the Basque economy and society. Uriarte had to consider both immediate needs and long-term consequences.

In summary, Pedro Luis Uriarte faced challenges related to intricate negotiations, regional interests, historical context, and the enduring impact of the Basque Economic Agreement.


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?Pedro Luis Uriarte state of the art leadership skills

Here are the top 15 leadership skills that contributed to the success of this historic and unique agreement:

  1. Vision and Strategic Thinking: Uriarte had a clear vision for the Basque Economic Agreement. His strategic thinking guided the negotiation process, ensuring long-term benefits for the region.
  2. Collaborative Approach: As a?horizontal leader, Uriarte engaged with various stakeholders, including the?Basque Government,?Provincial Councils, political parties, and civil society. He fostered collaboration, recognizing that successful negotiations required collective effort.
  3. Effective Communication: Uriarte communicated the importance of the agreement to all parties involved. His ability to articulate complex concepts and build consensus was crucial.
  4. Negotiation Skills: Negotiating the Basque Economic Agreement required finesse. Uriarte balanced regional interests, respecting autonomy while ensuring fair contributions.
  5. Political Savvy: Understanding the political landscape was essential. Uriarte navigated the transition to democracy in Spain and the intricacies of regional identity.
  6. Resilience and Patience: The negotiation process was lengthy. Uriarte remained resilient, patiently working toward a mutually beneficial outcome.
  7. Ethical Leadership: Uriarte upheld ethical standards, ensuring transparency and fairness. His integrity inspired trust among negotiators.
  8. Strategic Networking: Building relationships with key players was vital. Uriarte connected with influential individuals and organizations.
  9. Adaptability: The negotiation context evolved. Uriarte adapted to changing circumstances, adjusting strategies as needed.
  10. Long-Term Focus: Uriarte considered the agreement’s lasting impact. His decisions aimed at sustainable economic growth.
  11. Influence and Persuasion: Convincing stakeholders required influence. Uriarte used persuasive arguments to gain support.
  12. Conflict Resolution: Disagreements arose during negotiations. Uriarte skillfully resolved conflicts, maintaining a positive atmosphere.
  13. Cultural Sensitivity: Understanding Basque culture and identity was crucial. Uriarte respected local values and traditions.
  14. Risk Management: Balancing ambition with practicality, Uriarte ensured the agreement’s viability. He considered potential risks and benefits.
  15. Legacy Building: Uriarte’s leadership left a lasting legacy. The Basque Economic Agreement remains a testament to his skills and commitment.

In summary, Pedro Luis Uriarte’s horizontal leadership, strategic thinking, and collaborative approach were instrumental in achieving this historic agreement. ????


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How did Uriarte address potential cultural differences during the negotiation process?

Pedro Luis Uriarte Santamarina, during the negotiation of the?Basque Economic Agreement, addressed potential cultural differences using several effective strategies:

  1. Holistic Communication Approach: Uriarte recognized that negotiation involves more than just verbal communication.?He considered the?message, relationship, temporal, and spatial contexts1. By understanding these different communication domains, he aimed to reduce misunderstandings and foster effective information exchange.
  2. Cultural Intelligence: Uriarte likely developed cultural intelligence by studying the cultural norms, values, and communication styles of both parties. He adapted his approach to align with the cultural expectations of the Basque region and the Spanish State.
  3. Horizontal Leadership: Uriarte’s collaborative leadership style allowed him to engage with various stakeholders, including the?Basque Government,?Provincial Councils, political parties, and civil society. By involving multiple perspectives, he navigated cultural nuances more effectively.
  4. Active Listening and Empathy: Uriarte actively listened to the concerns and viewpoints of all parties. His empathetic approach helped build trust and understanding across cultural boundaries.
  5. Conflict Resolution Skills: Cultural differences often lead to conflicts. Uriarte likely employed conflict resolution techniques to find common ground. He focused on win-win solutions that respected cultural diversity.
  6. Adaptability and Flexibility: Uriarte remained adaptable throughout the negotiation process. When faced with cultural differences, he adjusted his communication style and strategies as needed.
  7. Transparency and Clarity: Uriarte ensured transparency in communication. He clarified intentions, expectations, and potential outcomes. Clear communication helped bridge cultural gaps.
  8. Cultural Sensitivity Training: Uriarte might have provided cultural sensitivity training to negotiators on both sides. This training helps participants understand cultural nuances and avoid unintentional misunderstandings.
  9. Building Relationships: Uriarte prioritized relationship-building. Strong relationships enhance communication and trust. He likely engaged in social interactions beyond formal negotiation sessions.
  10. Shared Goals and Common Ground: Uriarte emphasized shared goals and common interests. By focusing on mutual benefits, he transcended cultural differences.

In summary, Pedro Luis Uriarte’s holistic communication approach, cultural intelligence, and horizontal leadership allowed him to navigate cultural differences effectively during the negotiation of the Basque Economic Agreement.?



?The Holistic Impact of the Basque Economic Agreement

Let’s analyze Pedro Luis Uriarte’s quote on the?Basque Economic Agreement?and provide insights from management, leadership, and economic perspectives:

“The Basque Economic Agreement is infrastructure, it is health, it is education. The advantage of the Basque Economic Agreement is that there is a direct correlation between the fiscal effort and public spending.” —?Pedro Luis Uriarte


  1. Management Perspective: Strategic Allocation: Uriarte highlights that the Economic Agreement encompasses critical areas such as infrastructure, health, and education. Effective management involves strategically allocating resources to these sectors to maximize societal well-being. Resource Optimization: By emphasizing the correlation between fiscal effort (tax collection) and public spending, Uriarte underscores the need for efficient resource utilization. Effective management ensures that funds are directed where they have the most impact.
  2. Leadership Angle: Visionary Leadership: Uriarte’s quote reflects visionary leadership. He recognizes the broader societal implications of the agreement beyond mere financial transactions. Advocacy for Social Welfare: Leaders who prioritize infrastructure, health, and education contribute to the overall development and quality of life for citizens.
  3. Economic Implications: Multiplier Effect: The direct correlation between fiscal effort and public spending implies a?multiplier effect. When public funds are invested in critical areas, they stimulate economic activity, create jobs, and enhance productivity. Human Capital Development: Education and health are essential for human capital development. A well-educated and healthy population contributes to economic growth and innovation.

In summary, Pedro Luis Uriarte’s quote underscores the holistic impact of the Basque Economic Agreement, aligning management, leadership, and economic considerations. It emphasizes the interconnectedness of fiscal policies, public services, and societal well-being. ????


How did the Basque Economic Agreement impact regional development and competitiveness?

The?Basque Economic Agreement?has had a significant impact on regional development and competitiveness in the Basque Country. Let’s explore this from various angles:

  1. Infrastructure Development: The agreement facilitated substantial investments in infrastructure projects. Roads, bridges, ports, and public transportation systems were developed, enhancing connectivity within the region. Improved infrastructure contributes to economic growth by reducing transportation costs, increasing efficiency, and attracting businesses.
  2. Healthcare and Education: The Basque Economic Agreement allowed for greater fiscal autonomy, enabling the Basque Country to allocate resources to critical sectors such as healthcare and education. Investments in healthcare facilities, medical research, and education institutions enhance human capital and overall well-being.
  3. Innovation and Research: The agreement supported research and innovation initiatives. The Basque Country established centers of excellence, fostering collaboration between academia, industry, and government. Innovation drives competitiveness by creating new products, processes, and technologies.
  4. Business Environment: The Basque Economic Agreement provided stability and predictability for businesses. Clear fiscal rules and a favorable tax environment attracted investments. A conducive business climate enhances competitiveness by encouraging entrepreneurship and job creation.
  5. Human Capital Development: The focus on education and skills development improved the region’s human capital. A well-educated workforce is essential for innovation, productivity, and competitiveness.
  6. Regional Identity and Social Cohesion: The agreement reinforced the Basque identity and sense of autonomy. A cohesive society fosters collaboration, trust, and collective efforts toward development.
  7. Attracting Foreign Investment: The Basque Country’s unique fiscal arrangement made it an attractive destination for foreign direct investment (FDI). FDI contributes to economic growth, job creation, and technology transfer.

In summary, the Basque Economic Agreement positively impacted regional development by promoting infrastructure, education, healthcare, innovation, and a favorable business environment. It strengthened the Basque Country’s competitiveness and contributed to its distinct identity.?


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The?Basque Economic Agreement?has significantly supported innovation and research in the Basque Country, contributing to its position as a highly innovative region. Let’s explore how:

  1. Investment in Research and Development (R&D): The agreement allowed the Basque Country to allocate resources specifically to R&D activities. Funding for research institutions, universities, and technology centers enhanced innovation capacity.
  2. Collaboration Networks: The Basque Country fostered collaboration between academia, industry, and government. Networks such as?technology parks,?clusters, and?innovation hubs?facilitated knowledge exchange and joint projects.
  3. Human Capital Development: The agreement emphasized education and skills development. A highly qualified young population contributed to research excellence.
  4. Incentives for Innovation: Tax incentives and grants encouraged businesses to invest in innovation. Companies received support for developing new products, processes, and technologies.
  5. Protection of Intellectual Property: The Basque Country focused on protecting innovation through patents, trademarks, and copyrights. Strong IP protection encourages companies to invest in research.
  6. Impact on New Product Sales: Innovations resulting from research positively impacted sales of new products. This economic impact reinforced the importance of R&D.
  7. Strategic Focus Areas: The Basque Country strategically invested in areas such as?advanced manufacturing,?energy,?biotechnology, and?digitalization. Targeted funding accelerated breakthroughs in these sectors.

In summary, the Basque Economic Agreement’s support for innovation and research created a dynamic ecosystem, driving economic growth, competitiveness, and societal progress.?


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Can you provide specific examples of successful innovation projects or startups that emerged due to this agreement?

The?Basque Economic Agreement?has fostered a vibrant ecosystem of innovation and successful startups in the Basque Country. Here are some notable examples:

  1. Quantum Mads: Quantum Mads is an innovative startup that focuses on?quantum computing?and related technologies. The supportive environment created by the Basque Economic Agreement allowed Quantum Mads to thrive and attract investment.
  2. Sherpa.io: Sherpa.io is an?artificial intelligence (AI)?company specializing in personalized digital assistants. The Basque Country’s commitment to innovation and technology provided a conducive environment for Sherpa.io’s growth.
  3. Circular Economy Initiatives: The Basque Country has launched?105 industrial projects?aimed at circular solutions. These projects focus on sustainable practices, resource efficiency, and minimizing waste1.
  4. Startups in Technology and Innovation: The Basque Entrepreneurship Ecosystem comprises over?1,000 emerging technology companies. These startups span various sectors, including advanced manufacturing, energy, biotechnology, and digitalization.
  5. Eco-Innovation Projects: The Basque Country actively promotes eco-innovation.?Projects explore circular solutions, sustainable materials, and resource optimization.
  6. Public-Private Collaboration: The Basque Economic Agreement encourages collaboration between startups, technology centers, universities, and investors. Open innovation initiatives have attracted global attention and investment.

In summary, the Basque Economic Agreement has nurtured a dynamic ecosystem where startups thrive, innovation flourishes, and sustainable solutions emerge


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