Urgent Scam Alert, Revolutionary Search Features, Influencer Marketing Secrets & A FREE Social Media Workshop

User-Generated Content: The Game-Changer You're Missing Out On with Charlene Flanagan

In this week’s episode of the Social Media Takeaway Podcast (available on all the leading podcast platforms including iTunes and Spotify) , I have the pleasure of speaking with Charlene Flanagan , a global influencer and the visionary co-founder of Ella & Jo. Ella & Jo is an award-winning Irish skincare brand that is taking the world by storm. Charlene and I go way back. Charlene came to me on work placement from college and then worked for me for seven years.? We has such fun working together and also catching up!

In this episode, we uncover the strategies behind effective content creation and the pivotal role of user-generated content (UGC).?

Charlene shares her insights on building impactful influencer relationships and how these elements have contributed to her brand's international success. Charlene highlights how working with influencers to create UGC can dramatically amplify your content’s reach and resonance.

User-Generated Content (UGC) refers to any content—such as reviews, photos, videos, or social media posts—created by individuals rather than brands. It is often shared publicly and can significantly boost authenticity and trust for a brand.?

Building Relationships with Influencers: She emphasizes the importance of building genuine relationships with influencers rather than just sending out products coldly. This approach involves engaging with influencers and creating a sense of value and community, which in turn encourages them to go above and beyond when promoting a brand.

Strategic Partnership and Micro-Influencers: Charlene suggests partnering with micro-influencers, particularly those who are looking to grow. These influencers may be more invested in building a mutually beneficial relationship due to their own goals of expanding their audience.

Content Creation by Influencers: Instead of traditional influencer endorsements, Charlene highlights the benefit of having influencers create content that the brand can use. Specifically, asking content creators to produce a library of content for a brand can be a cost-effective strategy. This content can then be posted on the brand's own social media pages rather than paying for the content creator to post it on their platforms, which is typically more expensive.

I love this idea and think of so many applications!.?

Brands with a small following of a few thousand followers could approach micro-influencers (who want to raise their profile) and ask them to produce a library of content to be used on the brand's social media channels. It's a win-win: it's relevant, high-quality content for the brand and exposure for the new influencer, even if it's to a relatively small audience.

Urgent Warning: New WhatsApp Scam Alert

Beware of a WhatsApp scam doing the rounds at the moment.? Several friends of mine were affected.?

Basically what happens is that you receive a verification code via SMS to your phone.? Then a “friend” (someone who has also been hacked) texts you that they sent you their verification code by mistake and can you forward it on.? Once you do this…. They can take over your identity on Whatsapp.? So any groups you are in, they replace you.?

This happened a close friend of mine at the weekend.? She was just waking up on a sleepy bank holiday and they caught her out when she was off guard.? I’m not sure what the scammers got out of hacking her account.?

They basically shut down all the WhatsApps groups she was in (by kicking everyone out of them) and then shared a graphic video of a violent act.?

Even though I wasn’t hacked myself it really felt like a something evil had come into my world.? Really horrible.? So the moral of the story is…. Don’t share verification codes with anyone.? Always be on guard.

SearchGPT? - Are the days of Google’s search dominance numbered…..

OpenAI are testing SearchGPT, a prototype of new search features designed to combine the strength of their AI models with information from the web to give fast and timely answers with clear and relevant sources. Although still in the testing phase, the plan is to integrate this search facility into ChatGPT in the future.

I wonder what the guys at Google think!?

But more importantly, what will your exposure be? Do you depend on search traffic from Google? If SearchGPT becomes widely adopted, it could potentially shift how users seek information, leading to a redistribution of web traffic. This might mean changes in SEO strategies and adapting to new platforms to maintain visibility.

As SearchGPT evolves, it will be important to monitor its impact on web traffic and adjust your digital marketing strategies accordingly. This could be an exciting opportunity to diversify your online presence and explore new ways to reach your audience. Stay tuned…more definitely coming on this hot topic!

FREE Persuasive Messaging Workshop this August?

Weak or confusing messaging is the biggest reason why social media posts, paid ads, emails, sales pages, and other digital communications fail to convert.

I’d like to personally invite you to my exclusive, free "Communicate Clearly" workshop. This workshop is designed to transform your messaging and elevate your social media, paid ads, emails, sales pages, and website.

Workshop Details:

• When: Every Thursday in August at 10 AM ET (New York) / 3 PM BST (London/Dublin)
• Duration: 1.5 hours
• Format: Interactive and practical, limited to just 8 participants per session to ensure personalized attention

In this hands-on workshop, you will:

1. Engage in a "Communicate Clearly" exercise: Collaboratively refine your messaging.
2. Sharpen Your Core Message: Define and perfect your business’s communication essence.
3. Receive Personalized Feedback: Benefit from my expertise to ensure your message resonates effectively with your audience.

What You’ll Gain:

1. Clarity on Your Unique Value Proposition: Clearly articulate what sets your business apart.
2. A Consistent, Compelling Voice: Develop a strong, consistent message for all your social media posts.
3. Fresh Perspectives: Gain new insights into your business and its message from my experience and creativity.

I 100% guarantee that by the end of this workshop, your messaging will be stronger and more compelling, leading to better conversion rates across all your digital platforms.

?? Book Your Place Here