The Urgency of Now: Positioning Before the AI Tsunami Hits

You know the feeling when the skies darken, the wind picks up, and there’s that electric charge in the air, humming with the promise and threat of a storm? That's where we stand today in the business landscape—on the brink of an AI revolution that's set to redefine the very fabric of how we operate.

Last month alone, AI-generated content surged from 10.2% to 11.3% of total internet content. By 2026, it's projected to leap to a whopping 90%. The digital realm is about to get swamped by AI.

The big question isn’t just how you’ll survive; it’s how you will stand out. And there’s one answer that cuts through the noise: POSITIONING.

1. Understand AI: It’s Simpler Than You Think

First up, let's break down what AI can do for you. Imagine having a super smart helper in your shop or office that could remember every customer, guess what they wanted, and help them faster than ever before. That’s what learning about AI can do for your business. It’s not about becoming a tech expert; it’s about understanding how this tool can make things better and faster for you and your customers.

2. Look Ahead: What Changes Are Coming in Your Industry?

Now, think about what your business does every day. How could a smart AI-powered tool make some of those jobs easier? Could it help you keep track of your stock better? Could it make scheduling your staff simpler? Start thinking about how AI might change your industry and how you can be ready for those changes. This isn’t about fear; it’s about being smart and prepared by positioning ourselves for what is coming.

3. Make Your Business Stand Out with AI

Here’s where it gets exciting. Think about what makes your business special and how a smart tool could make that even better. If you run a cafe, could an AI help you recommend the perfect coffee to a regular? If you're a florist, could it help you design custom arrangements based on what customers have liked before?

Use AI to make your business’s strengths shine even brighter.

4. Be Known for Innovation

Make your business the one that comes to mind when people think about innovative uses of new technology in your field. Share stories about how you’re using AI to help your customers in newsletters, on your website, and in talks with your customers. This is about being a leader in your space, the business that’s always one step ahead.

5. Team Up with the Right People

Remember, you don’t have to do this alone. Look for tech experts or even other businesses that might want to explore AI with you. Maybe there’s a local tech school or a young coder looking for a project. Building partnerships can give you access to great ideas and new technologies you might not be able to afford on your own.

A Final Thought

As AI quickly becomes the norm, the window to adapt your business is narrowing. This isn’t just speculation—it’s happening right now. If the idea of integrating AI feels overwhelming, you're not alone.

That's exactly what I'm here to help with.

Let’s have a conversation and start crafting a strategy that positions your business at the forefront of this change.