Upskilling through The Academy of Creative Education (The ACE)

At EDGE we understand the importance and benefit of developing your team, providing opportunities to increase knowledge and develop new skills.

In this newsletter we’re going to explore digital marketing upskilling and how you can add value to your business through our variety of training masterclasses.

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Why is upskilling so beneficial?

Upskilling allows you to teach new skills to your employees, whether that be learning something new or refreshing an existing skill that may have evolved, which is often the case in this industry.

Digital Marketing is an important area to develop because it can be used to promote your services or products, help you understand your customers and improve the ways you communicate with your audience.

For example, this can be used to:

·??????? Keep up to date with industry trends

·?????? ?Get the most out of new software and technology

·??????? Remove gaps in the knowledge of your team

·??????? Understand your audience better

·??????? Improve your business processes

·??????? Help your marketing budget go further

·??????? Make more informed business decisions

·??????? And more!

If you want to know more about the benefits of this in more detail. You can read it here.

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Did you know EDGE Creative provide bespoke training masterclasses?

Through our Academy of Creative Education (The ACE) we are helping businesses improve their digital marketing knowledge and providing opportunities for their team to learn new marketing skills or enhance existing ones.

We offer a bespoke and personalised training workshop to individuals or small groups, helping your staff pick up the skills they need to master certain aspects of digital marketing.

Each session is tailored to your existing knowledge level, so we can start with complete beginner information or simply build on what you already know.

Whether your session needs to take place at your office, online or at our office in Sutton Coldfield, you get a fully personalised class to suit your needs, where we can take the time to walk you through everything and answer any questions you have. Learn more about The ACE on our website by clicking here.

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What areas can we help EDGE-ucate you on?

We offer a wide variety of training masterclasses utilising the skills and knowledge of our friendly team of marketing specialists. These topics include:

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Social Media

Social media training will teach how to effectively use the most popular social platforms and connect with your audience through employee advocacy and community outreach.

Content Management Systems (CMS)

Delivered by our web developers, the CMS course will help you understand how your website works and give you the confidence to make important updates and add fresh content.

Email Marketing

As one of the most effective ways to directly communicate with your customers, we can teach you how to use emails to build trust, loyalty and raise awareness of your brand.

Event Management

With our event management training, you can learn all the basic skills required to organise, manage, and build awareness around your event such as Eventbrite set up and pre/post event management.

Search Engine Optimisation (SEO)

In our SEO masterclasses, our experts will teach you everything you need to know to improve the performance of your website including highlighting the factors that can affect your ranking.

Data Analysis

Get to grips with data and analytics programs such as Google Analytics and Meta Business Suite, to ensure you are monitoring the traffic to your website and social media correctly.

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Pay per click (PPC)

With our ACE PPC training, our digital experts teach you how to effectively target sections of your audience, based on demographics such as age, location, job titles and behaviours.

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Design Software

Our creative experts will teach you the fundamentals of graphic design including how to utilise design software such as Canva, Photoshop and In Design.

It doesn’t just stop there, we are committed to helping businesses increase their marketing knowledge, so are always happy to combine workshops to suit organisations with multiple needs and even create a bespoke masterclass on any topic that we haven’t already mentioned above.

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Sign up for an EDGE-ucation session today!

Upskill yourself or your workforce today and join us for your own personalised masterclass. Get in touch with our office to ask any questions you may have and find out which of our workshop could be the best fit for your business!

Call us on 0121 355 8092 or email [email protected] and have a chat with one of our experts.