Upskill & Get Hired: 10 Most Common Digital Marketing Careers.
Esinam Batali
TMM Africa Organiser @ The Marketing Meetup | MBA, Marketing | Creative Head
Last week, I made a post on 20 digital marketing careers one can pursue. This post was seen over a thousand times with about 30 people reacting to it. Some found it insightful so I thought I would expand this into a newsletter, you know, to give more details as to how you can get into such roles and what you need to be successful.
If this will be of value to you, it will be for others as well. Do share this newsletter so we can grow the community.??
If you're new to Digital Marketing, you're welcome! This could very easily be the best or worst career path, depending on you. With so many roles to choose from, it can be overwhelming to know where to start. But fear not, we're here to guide you through the top 10 most common digital marketing roles and the hard and soft skills required for each.
??Digital Marketing Manager
The leader of the pack who oversees all aspects of a company's digital marketing strategy. This role requires a wide range of hard and soft skills, including strategic thinking, data analysis, project management, and team leadership. A common challenge for this role is balancing the need for creativity with data-driven decision-making. This role also involves understand the digital marketing terrain, knowing the platforms and their features, as well as how to take advantage those features to meet business objectives. There is a role that looks like that by Publicis Groupe here.
??Content Marketing Manager
The master of storytelling who creates and manages a company's content marketing efforts. One common challenge for Content Marketing Managers is creating content that stands out in an oversaturated market. That's where the SEO Specialist comes in, the wizard of search engine optimization who helps drive organic traffic to a company's website. Hard skills required for this role include keyword research, on-page optimization, and link building. The challenge here is keeping up with constantly changing search engine algorithms. This role could be a good entry point.
??Social Media Managers
They are the social butterflies of the digital marketing world, responsible for creating and executing social media campaigns. Hard skills required for this role include content creation, social media platform knowledge, and social media analytics. A common challenge for this role is creating engaging content that resonates with the target audience. Genie Intel is currently hiring for this role, they gave me my first opportunity and helped me carve this career path. I am eternally grateful Elizabeth Tay .
??Social Media Community Managers
The guardians of the brand’s social media presence, they are responsible for moderating and responding to feedback from customers. Hard skills required for this role include excellent communication, being able to handle customer inquiries, problem solving capabilities, and knowing how to moderate comments. The challenge here is staying on top of customer service requests in a timely manner. This role is also available, I started here.
??PPC Specialists
Behold, the magicians of paid advertising, responsible for managing and optimizing pay-per-click campaigns. Hard skills required for this role include campaign management, keyword research, and A/B testing. A common challenge for this role is finding the balance between cost per click and return on investment. Check out this role if you've already got this on lock.
??Email Marketing Specialists
The masters of the inbox, responsible for creating and executing email campaigns. The hard skills required for this role include email marketing automation, segmentation, and copywriting. A common challenge for this role is creating personalized and engaging email content that doesn't end up in the spam folder. Analytical skills are also required here to be able to study trends, run tests and to implement the right strategies.
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??E-commerce Managers
The digital merchants, responsible for managing a company's online sales platform. Hard skills required for this role include website management, inventory management, and customer service. A common challenge for this role is creating a seamless and enjoyable online shopping experience for customers.
??Web Developers
Meet the architects of the digital world, responsible for designing and building websites. Hard skills required for this role include HTML, CSS, JavaScript, and web design principles. With the increased popularity of #artificialintelligence , you may also need to know how to integrate AI and Machine Learning into web development, this will give a huge competitive advantage. A common challenge for this role is creating websites that are both visually appealing and functional. Try this role here .
??UX Designers
These are the user experience gurus, responsible for designing digital experiences that are intuitive and user-friendly. The hard skills required for this role include user research, wireframing, and prototyping. A common challenge for this role is balancing the needs of the user with the goals of the business.
??Data Analysts
Last but not least, we have the Data Analyst, the number cruncher who analyzes data to inform digital marketing strategies. This role demands data analysis, statistics, data visualization, and SQL skills. A common challenge for this role is translating complex data into actionable insights.
When building a digital marketing team, it's important to identify the key skills and expertise required for each role, based on your digital business goals and ensure that the team is well-rounded and cross-functional. - Esinam Batali
Outsourcing to freelancers or agencies can be a good option for specialized skills or when additional resources are needed. However, it's important to maintain clear communication and ensure that all team members are working together towards the same goals.
If you're interested in pursuing a career in digital marketing, there are numerous resources available to help you develop the required skills. Check out these online sources to gauge your level of interest on a deeper level just to confirm if this is the right role for you.
I hope this newsletter has been informative and helpful in understanding the various roles in digital marketing and the skills required for each unique role. Remember, success in digital marketing requires a combination of hard and soft skills, as well as staying up-to-date with the latest trends and technologies. All the best!
PS: Kindly share to help someone out,
Digital Marketer | Web Developer | JAVA Programmer
1 年This is a really good post