Upsell joins the Sarawak Group!

A new growth stage for the Upsell group as it joins the Sarawak Group to continue its development and expansion.

Founded in 2009 by Eric Grasland , the company, like Sarawak, specializes in outsourced sales force in France, with a turnover of nearly €17 million. Through this partnership, the Sarawak Group becomes the leading expert in commercial outsourcing in France.

Eric Grasland and Jérome Bala? : "After ensuring the strong development of Upsell for its first 13 years, we are very happy to have chosen Sarawak to continue 'growing our customers brands'. We are also very proud to offer our employees professional opportunities in many European countries and to support Sarawak as partners."

Guy Maindiaux : "Welcoming the team of Upsell into our group makes perfect sense. Our international growth strategy will now be driven by two value-added engines for our clients in France. The Upsell brand becomes one of our three 'people' brands alongside our two digital brands."

Laurent Warlop and Stanley de Butler, Indigo Capital: "Sarawak is implementing its strategy to strengthen its presence in France. This operation perfectly illustrates the unifying project of a group controlled by its management team with the ambition to consolidate the European market. Other opportunities will arise quickly, which we are delighted about." Eric Grasland and Jér?me Bala? will remain as executives and join the Sarawak Group as partners.

Sarawak continues its growth, with a combined turnover of over €80 million.

Boulogne, July 5, 2023.

Guy Maindiaux

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