UPP News: What's new in the AI field?
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1. Google’s I/O developer conference set for May 20-21.
February 11, 2025
Source: TechCrunch
Google’s annual developer conference, I/O 2025, is scheduled for May 20-21 at Shoreline Amphitheater in Mountain View. CEO Sundar Pichai will open with a keynote, followed by developer-focused breakout sessions. AI, particularly its Gemini platform, is expected to dominate the agenda, continuing last year’s trend. The I/O 2025 website is live with past developer content. The event is part of a busy developer season, with Nvidia’s GTC in March, Apple’s WWDC in June, and Microsoft Build overlapping from May 19-22.
2. Apple reportedly partners with Alibaba after rejecting DeepSeek for China AI launch.
February 11, 2025
Source: The Information
Apple is reportedly partnering with Alibaba to bring its Apple Intelligence platform to China after rejecting deals with DeepSeek and ByteDance. Initial plans to collaborate with Baidu fell through due to technical issues. The absence of Apple Intelligence in China has contributed to an 11% drop in iPhone sales, allowing domestic brands like Huawei to gain ground. This news comes ahead of the iPhone SE 4 launch, which is crucial for Apple in China and India. Apple previously partnered with OpenAI for its U.S. launch and remains open to deals with other AI providers like Google’s Gemini.
3. YouTube AI updates include auto dubbing expansion, age ID tech, and more.
February 11, 2025
Source: TechCrunch
YouTube CEO Neal Mohan identified AI as one of the company’s four major focuses for 2025, highlighting AI-powered tools for creators, such as video ideas, thumbnails, language translation, and age-based content recommendations. The auto-dubbing feature, which helps translate videos, will roll out to all YouTube Partner Program creators this month. However, AI-generated content remains controversial, with concerns about quality dilution versus its role as a creative aid.
To address AI-related risks, YouTube is expanding its detection tools to identify AI-generated likenesses and prevent misuse. This builds on its Content ID system to detect AI-simulated faces and voices. Additionally, YouTube will use machine learning to estimate users' ages for appropriate recommendations, though details on accuracy remain unclear.
Beyond AI, YouTube’s other key priorities include maintaining its cultural relevance, positioning creators as the new Hollywood, and focusing on TV-based viewership, which now surpasses mobile in the U.S.
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4. Google expands NotebookLM Plus to individual users.
February 10, 2025?
Source: Perplexity
Google has expanded NotebookLM Plus to Google One AI Premium subscribers for $20/month, with students in the U.S. getting a 50% discount. It offers 5x the usage of the free version, including 500 notebooks and 500 chat queries/day. Key features like Audio Overviews will soon support multiple languages, and a mobile app is in development. While premium users get more, free access remains high-quality. Similarweb estimates 28M visits in three months, with 9M in January.
5. Perplexity’s Super Bowl ‘tweet’ increased app installs by 50%.
February 10, 2025
Source: TechCrunch
Perplexity boosted app downloads by 50% through a Super Bowl contest instead of a costly ad. Users entered by asking five questions in the app during the game for a chance to win $1M. This strategy increased engagement and helped new users experience the AI search tool.
Downloads rose to 45,000 on Sunday, up from 30,000 daily, pushing the app to No. 6 in U.S. Productivity charts and No. 49 overall. In contrast, OpenAI and Google’s Super Bowl ads saw no direct download spikes, despite broader exposure.
6. Google-backed public interest AI partnership launches with $400M+ for open ecosystem building.
February 10, 2025
Source: TechCrunch
Current AI, launched at the French AI Action Summit, aims to raise $2.5B to support data access, open-source AI, and accountability in areas like healthcare and climate solutions. Unlike private AI investments, it focuses on public interest projects.
Backed by France, Germany, Kenya, Google, and Salesforce, the initiative will fund grants and aligned projects to drive ethical AI development. Founder Martin Tisné highlights the need for better data access and AI transparency, uniting public and private sectors to ensure AI benefits society.
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