Upgrades for 2020

We hope you had a great holiday season and that your 2020 is off to an awesome start.

January is a great time for making upgrades in your business (and life) and we're always excited about this time of year to see what we can improve, grow, streamline, etc.

Here are some of the things that we're working on at HMB that hopefully will give you some ideas to implement in your own business:

Monthly Calendar

What exactly happens in your business each month? Has it been defined? We break down ours by the departments of:

-Marketing

-Operations

-Finance

What can we add, subtract, or clarify in each of these areas?

And the most important part is to cover this with your team so everyone knows exactly what happens in a given month.

Do this and you'll be way ahead of your competitors! Small business owners are notorious for keeping their ideas in their head and not making their team 100% clear on their vision.

2020 Goals

How did 2019 wrap up and what are the goals for 2020?

Be very precise with this in terms of units, volume, revenue, whatever your key metrics are.

And again make sure your team is super clear on what the goals are.

Marketing and Content

Take a look at 2019 and see what working and what wasn't.

The ROI on some campaigns is going to be way better than others and January is a great time to revisit this and make changes as needed. And don't be afraid to kill campaigns that aren't backing out for the time and/or money put into them!! If those resources can be better used elsewhere, the smart move is to reallocate them.

These are a few of the things we're upgrading at HMB to start off the year.

Hope this was helpful!!