Upgrade image creation with this *FREE* AI tool | Black Box Friday
Hi everyone,
As some of you know, we pioneered a long-running newsletter called Nugget Friday. It was a great run. We are now OFFICIALLY launching Black Box Friday ? Every Friday, we'll take a 5-minute journey together — and we're 99.97% certain you'll come out the other side more motivated, informed and optimistic about your future.?
Here are this week's BLACK BOX nuggets!
What we're experimenting with —?
Bing Image Creator (it’s a FREE image AI creator) and powered by OpenAI. In our opinion, better than Mid Journey since you can use prompts and full sentences. I’ve been using it for brainstorming, then handing off the creatives to the designer to execute on. I believe this can give you a competitive edge in this creative fatigued world. Here is a test that I created - check it out here.
Case studies we're reading —
Our friends at Faithful Supply were faced with the challenge of making more money in the highly competitive disposable tableware category on Amazon. With a low barrier to entry, this market was flooded with competitors, chinese sellers and putting tremendous pressure on their profits. It was evident that a dynamic pricing strategy with PPC harmonization was essential to unlock profits and find the riches they were leaving on the table. It was big $$$ too - a 53% increase in profits.
The above ^^ profit unlock got us thinking —
Amazon Brands are chasing vanity as their priority...It's time for a reality check. I'm talking about the misguided focus on revenue-based PPC metrics. ACOS, ROAS. Yes, I said it. The time has come to shift our approach and embrace what truly matters. It’s time to let go of these revenue based metrics - ROAS and ACOS- that hold no meaningful value. Digest full thoughts here.?
领英推荐
Webinars we're hosting —
Join Profasee and Perpetua on Wednesday, November 1st at 1PM EST for our webinar: From Data to Dollars: Using Amazon Marketing Stream to Boost Profitability?
We'll explain how you can leveraging Amazon Marketing Stream for greater efficiency and profitability, including:
Can’t make it? Don’t worry! Register and we’ll send you the recording!
To Your Continued Success!
Chad
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