Updates Of YouTube in 2019

In the 21st century, the place of traditional marketing favorite by modern marketing that can be called digital marketing. In which, every business has to maintain at least one social media platform for promoting their products, besides that some other businesses are looking for another powerful media tool i.e., YouTube – because video content marketing is increasing these days and when we come to video marketing then for videos YouTube is a king. It is the platform where we have more than 1.9 billion monthly active users and 180 million watch hours per day. As per the statistics of this year, 48% of the overall population marked YouTube as their favorite video provider. YouTube ranked first over Facebook, Netflix, Instagram, etc.

The content for YouTube can be created easily and once the content is created you can upload that content on your YouTube channel, which becomes very easy for any marketer to share that content across different social media platforms. For creating and uploading the video and content on your YouTube channel, it’s mandatory to keep in mind the latest updates of YouTube in 201 which are:

On the basis of Analytics

 1.) See Daily, Weekly, Monthly or Yearly Analytics – Now YouTube has given the opportunity to the marketer to see analytics on daily, weekly, monthly or yearly basis of their channel by clicking on seeing more which expands the analytics report in YouTube Studio beta, also marketer can create a relevant chart for that analytics.

2.) Deeper geography and playback locations data – Geographical data is now available for individuals in US states in YouTube Studio Beta. Now marketer can also see more details regarding playback locations of individual channel pages where your video is played.

3.) Geography data in the real-time report – YouTube also provides us with the feature, to remove all the geography data from the real-time report of YouTube analytics, this feature is designed as per the marketer's need of downloading the report.

4.) See more on the real-time activity card – Marketer can click on see more to expand real-time activity card which appears in the overview tab of YouTube Analytics in YouTube Studio Beta. Once it is expanded, the marketer can see the real-time activity of the last 60 minutes to 48 hours easily.

5.) Compare performance in YouTube Studio beta –Now marketers can easily compare their entire channel, videos or groups with the other channels and can also customize their channel by using time frames or filters, for that the marketer can click on add comparison to expand analytics card in YouTube Studio Beta.

6.) Analytics filters in YouTube Studio beta: Now YouTube Studio beta made easier for the marketer to use filters in analytics data. Using filters in YouTube Studio beta is easy, which can be done by clicking on the card to expand it, then the marketer can easily use filters on the basis of country, live vs. on-demand videos.

7.) Adjustments to impressions report: YouTube Studio beta has now updated, how impressions lead to watch time. Before YouTube was updated, adjustment to the impression report shows all views and watch time of your channel or the selected video. But now, the funnel of this report will show the views and watch time which is resulted from thumbnail impressions of a particular video.

8.) Paid audience retention in YouTube Studio beta – If the video is already uploaded on YouTube by the marketer and also serves as an ad on YouTube then, there will be a little change in analytics report, where marketer can differentiate between the organic vs. paid audience retention on a selected video this can be done by using YouTube Studio beta analytics.

On the basis of Policy and Copyright

9.) Hate speech policies – In this updated policy of YouTube, they have mentioned all the negative words and all types of pictures, etc. for which marketer has to restrict them self’s for uploading that content on YouTube and also to restrict the video’s privacy to the adult people only if it contains data which will not be applicable for minors and the video content of one channel should not be copied by the other channel.

10.) Community Guidelines strikes – In this policy of YouTube, they give the opportunity to marketers to understand all the terms and policy of the YouTube and if some mistake is done by them, then to correct it beforehand so that they are save from being penalized, because for every penalty they will give a strike and better notifications from earlier. So that the mistake of the marketer can be rectified.

On the basis of Live Streaming

11.) Live Control Room – This is the new feature of YouTube where they are combining all the live streaming tools into a single destination, which is specifically designed for live creators. To get access to a live control room on YouTube, then the live creator just has to click on the creation button and can select ‘Go Live’.

On the basis of Community and Comments

12.) Mention other creators in stories – This feature of YouTube is very in-trusting, in this feature one creator can mention the other creator's name in their stories through stickers.

13.) Quicker access to stories for creators – With access to the stories, creators get the benefit to create new stories and to see the stories of their own channel with the stories of other’s channels on the top of the home screen in mobile phones. So, the creators will not be able to see the thumbnail preview which is available behind the channel icon, but the other viewers of our channel can see it and this will be possible in the future for the creators to see.

14.) New Stories experience -  With this feature, YouTube is trying to improve the Quality of Stories which their viewers are experiencing on mobile phone apps so that the thumbnail preview can be added to the YouTube stories.

15.) New Stories section in subscription feed – In this feature of YouTube, they helped the marketer to create new stories in a better way by creating a new section of stories in subscriptions feed for all the viewers.

16.) Comments Experiments – This is the kind of an experiment that YouTube is doing by displaying the number of subscribers, number of creators hearts next to a commenter’s channel name.

17.) Community posts on desktop – If you are using YouTube on Desktop, then you can see the community posts on the home page of your channel.

 Conclusion

This is the estimation that; by the end of 2020, 80% of traffic on the internet will come from Videos. So, this becomes very important for the marketer to understand all the updates of YouTube and formulate their strategies as per the changes and be regular on YouTube because in the coming year the percentage of people using YouTube will increase at a higher pace.