Updates from The Spotlight

PMI’s heated tobacco product has replaced Marlboro as its leading brand.?

With more news to announce as the year gets well under way, our heated tobacco product, IQOS, has overtaken our leading cigarette brand, Marlboro, in terms of net revenues for the first time.?

Years ago, many would not have believed that PMI would evolve beyond the product that made us so well known in the first place. Our goal to accelerate the decline of cigarettes is a serious one, and this is yet another milestone to demonstrate our commitment to achieving a #smokefree future.

“We are entering 2024 with strong momentum, and we expect it will be another year of excellent performance underpinned by an acceleration in organic smoke-free net revenue and profit growth.” - Jacek Olczak , CEO PMI?

Our mission is clear: provide adults who would otherwise continue to smoke with science-based better alternatives to cigarettes. Because it’s the right thing to do.??

Following on from our latest earnings announcement, we’d like to introduce Emmanuel Babeau , who became Chief Financial Officer at PMI in May 2020. Today, he shares the great news in this short video.??

Our Smoke-free Products in 2024 and the Critical Role They Play?

The perfect segue. Our smoke-free products provide millions of adults who don’t quit with a better alternative to continued smoking. But it’s important to us that those adult smokers have access to the facts, so we can continue to deliver a world without cigarettes.?

Our vision—shared by all at PMI—is that these products will one day replace cigarettes. It’s because of the many scientists, engineers, technicians and people of PMI - and an investment to date of over USD 12.5 billion in science-based innovation—we have done exactly that, developing breakthrough, smoke-free products.?

There’s a lot of talk out there, but this is the place to go for accuracy. What are the biggest misconceptions you’ve come across around smoke-free alternatives?

Let us know in the comments and we will debunk them in our next edition!??

With lots more to announce over the course of the year, we invite you to subscribe to our social channels, our newsletter, and stay tuned for more updates to come.??