UPDATED: Our Advertising Checklist
Brent Zahradnik
CEO & Founder, AMZ Pathfinder | Expert in Amazon Ad Strategies for Profitable Growth | Host of Beyond PPC Podcast | Co-Mentor, Core Community
Hot off the Amazon Grill???
The Q2 2024 Advertising Checklist
Does keeping up with Amazon PPC updates feel exhausting to you?
Are you struggling to update your PPC campaigns in line with the latest developments?
Our Q2 Advertising Checklist is packed with everything you need to lay down the foundation for Amazon PPC success. Our goal with this checklist is to highlight the top things you should prioritize for maximum output.
From refining your budget allocation to utilizing the latest AMS insights for strategic ad placements, this checklist is designed to help you get started, and we regularly update it as Amazon is always changing. This will?help you prepare for the upcoming Amazon Prime Day in July!?
You will learn how to:?
And so much more…?
Nerd Lounge ??
Buy With Prime + Amazon DSP
Amazon is revealing part of their long-term game plan as it relates to Buy With Prime, and boy, it’s a clever move. As you might recall, Buy With Prime is a feature you can deploy on your DTC website, allowing you to benefit from the hundreds of millions of Prime customers who already know and trust Amazon as a checkout and fulfillment method. Just having this on your website as a checkout option should help you increase your conversion rate. It eliminates the hassle of entering payment information, an address, and even worse, creating yet another login. These things are conversion rate killers for DTC.
But what's the flip side? Putting a piece of Amazon code on your website also gives them the ability to build audiences and implement tracking, so Amazon has cleverly elevated themselves one step higher into the value chain. This new data can be used to advance advertising goals, and that's what we now see with DSP integration. This means you can combine an audience from your own website with shopper behavior signals from Amazon, such as product page visits and purchases, and reach relevant shoppers with your ads.?
The final piece of this integration is driving traffic from DSP advertising to a Buy with Prime page on your website. Think of it as a collab with the powerful shipping and trust of Amazon, but with the improved margin and customer relationship benefits of DTC purchases. It’s like a half-step measure to move away from the Amazon Marketplace, but Amazon is still helping with the “plumbing” side of things. If their logistics are already the "plumbing" of your business, this is an easy next step.
Save The Date???
Amazon Dates to Remember
Amazon Latest Feed ??
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Amazon Trending Tidbits???
Amazon Prime Day Tips for Sellers
Have you started preparations for top Amazon Prime Day deals?
Amazon has confirmed that it will be in July, like always. If you have already submitted your deals on May 17 or before, you stand a chance to get selected for the Prime Day deals.?
But here’s the catch: submitting your deals alone isn’t enough. According to leading experts, securing Prime Day deals depends a lot on how YOU make the most of it.?
According to Steven Pope, founder of My Amazon Guy, “Making sure your listings are ready to convert is key to success. Make sure you have premium A+ content, a brand story, and a main image that begs for clicks.”?
JungleScout’s Eva Hart recommended using AI tools that help with list creation and help with increasing reviews on your listings.?
What else should you do this Prime Day?? Find out more using the link below!
Analyze aging and excess FBA inventory with new analytics page
What does Amazon’s new FBA Inventory Age & Excess Analytics page have in store for you??
Well, let me spill the tea for you. Here’s what the page offers:?
With one year of historical data available, you can now make informed decisions for optimizing your inventory management.?
For more information on this, use the link below!
Thank you for reading!
- Brent
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Director| Ad Tech | Programmatic |
5 个月Impressive!
40% Increase In Amazon Sales Within 60 Days with No Retainer From an Award Winning $100.000.000 Amazon advertising team
5 个月I'm particularly excited about the FBA Inventory Age & Excess Analytics page Brent Zahradnik It was the right time that Amazon launched something like this ????????