UPDATED: Our Advertising Checklist

Hot off the Amazon Grill???

The Q2 2024 Advertising Checklist

Does keeping up with Amazon PPC updates feel exhausting to you?

Are you struggling to update your PPC campaigns in line with the latest developments?

Our Q2 Advertising Checklist is packed with everything you need to lay down the foundation for Amazon PPC success. Our goal with this checklist is to highlight the top things you should prioritize for maximum output.

From refining your budget allocation to utilizing the latest AMS insights for strategic ad placements, this checklist is designed to help you get started, and we regularly update it as Amazon is always changing. This will?help you prepare for the upcoming Amazon Prime Day in July!?

You will learn how to:?

• Establish a consistent naming system across portfolios, campaigns, and ad groups.
• Prepare and allocate advertising budgets monthly.
• Optimize listings to maximize PPC spend and conversion rates.
• Align promotional efforts (e.g., Prime Exclusive Deals, Coupons) with advertising strategies.
• Monitor campaign performance via the Budget tab and adjust underperforming campaigns.

And so much more…?

Download your checklist now!

Nerd Lounge ??

Buy With Prime + Amazon DSP

Amazon is revealing part of their long-term game plan as it relates to Buy With Prime, and boy, it’s a clever move. As you might recall, Buy With Prime is a feature you can deploy on your DTC website, allowing you to benefit from the hundreds of millions of Prime customers who already know and trust Amazon as a checkout and fulfillment method. Just having this on your website as a checkout option should help you increase your conversion rate. It eliminates the hassle of entering payment information, an address, and even worse, creating yet another login. These things are conversion rate killers for DTC.

But what's the flip side? Putting a piece of Amazon code on your website also gives them the ability to build audiences and implement tracking, so Amazon has cleverly elevated themselves one step higher into the value chain. This new data can be used to advance advertising goals, and that's what we now see with DSP integration. This means you can combine an audience from your own website with shopper behavior signals from Amazon, such as product page visits and purchases, and reach relevant shoppers with your ads.?

The final piece of this integration is driving traffic from DSP advertising to a Buy with Prime page on your website. Think of it as a collab with the powerful shipping and trust of Amazon, but with the improved margin and customer relationship benefits of DTC purchases. It’s like a half-step measure to move away from the Amazon Marketplace, but Amazon is still helping with the “plumbing” side of things. If their logistics are already the "plumbing" of your business, this is an easy next step.

Save The Date???

Amazon Dates to Remember

• June 20 - FBA inventory cut-off date and Inbound shipping cut-off date for sellers in Canada and the US
• June 27 - FBA inventory cut-off date and Inbound shipping cut-off date for sellers in the UK, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Amazon Latest Feed ??

• Check impression shares regularly for better performance. High Top-Of-Search impression share is crucial because top-position ads receive more clicks, improving sales and return on ad spend (ROAS). To boost impression share, use bid adjustments, structure campaigns properly, utilize dayparting, optimize listings, avoid budget limits on top performers, and conduct ad copy split testing. Igor N.
• Turn cart abandoners into buyers by using two effective strategies: offering exclusive discounts and retargeting them with display ads. These tactics help re-engage potential customers and drive them to finalize their purchases. Pratyay A.
• Re-evaluate auto-targeting to boost visibility on Amazon. Auto campaigns improve product awareness and search presence through four targeting groups. Optimize performance and cost-efficiency with detailed analysis and strategic bid management. Gabriel Cáceros

Amazon Trending Tidbits???

Amazon Prime Day Tips for Sellers

Have you started preparations for top Amazon Prime Day deals?

Amazon has confirmed that it will be in July, like always. If you have already submitted your deals on May 17 or before, you stand a chance to get selected for the Prime Day deals.?

But here’s the catch: submitting your deals alone isn’t enough. According to leading experts, securing Prime Day deals depends a lot on how YOU make the most of it.?

According to Steven Pope, founder of My Amazon Guy, “Making sure your listings are ready to convert is key to success. Make sure you have premium A+ content, a brand story, and a main image that begs for clicks.”?

JungleScout’s Eva Hart recommended using AI tools that help with list creation and help with increasing reviews on your listings.?

What else should you do this Prime Day?? Find out more using the link below!

Read More >>

Analyze aging and excess FBA inventory with new analytics page

What does Amazon’s new FBA Inventory Age & Excess Analytics page have in store for you??

Well, let me spill the tea for you. Here’s what the page offers:?

• A summarized view of aging inventory trends over time.
• Get metrics on FBA sales and aged inventory surcharges, aligning with aging stock.?
• Get recommendations on excess inventory and surcharge summaries.

With one year of historical data available, you can now make informed decisions for optimizing your inventory management.?

For more information on this, use the link below!

Read More >>

Thank you for reading!

- Brent

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