UPDATED 2024: ChatGPT & Ai Implementation Guide for Your Business

Written by Max Hobson - Agentsbootcamp.com

Staying ahead of the curve in tech is one way you can beat your competition. Everyone has heard of ChatGPT, this is the latest buzzword in real estate and for good reason - it can change your business drastically for the good.

This AI-powered tool can significantly streamline content creation and optimise various tasks in your business. Here’s a comprehensive guide on how to use ChatGPT effectively.

Although this guide is tailored for real estate, this applies to any business.

What is ChatGPT?

ChatGPT, or Generative Pre-trained Transformer, is an advanced AI tool that can pretty much do any task you ask of it. If you give it an input such as "I am a real estate agent in Paddington, Queensland Australia. What are the best hashtags for me to use on Instagram that can help my content be viewed by more people'

Some basic tasks ChatGPT can help you do:

1. Crafting Bio and Profiles

Your bio on social media is your resume in the real estate industry. ChatGPT can help you create compelling bios for your website, LinkedIn, and other social media platforms. Simply input your career highlights and personal values, and ChatGPT will generate a professional and engaging bio.

I am a real estate agent in Brisbane, Queensland, Australia. I am looking to create a new compelling bio on instagram and facebook. I want to show my prospects how I can help them with real estate. Here are my achievements '.......', here are my contact details (......). Keep it under 30 words.

2. Writing Emails and Letters

Whether it's prospecting letters, follow-up emails, or apology notes, ChatGPT can draft professional correspondence quickly. Input the basic details of the situation, and let ChatGPT handle the rest. Always review and tweak the generated text to ensure it aligns with your personal style and the context.

I am a real estate agent in Brisbane, Queensland, Australia. I am looking to create a follow up email for an online lead I sourced. They are a seller in Carina and are wanting more information on my services and the next steps involved. Please create a follow up email asking for their best time for me to give their property an appraisal.

3. Writing Video Scripts

Video marketing is a so important in real estate. ChatGPT can help you create detailed scripts for property tours, market updates, and client testimonials. This ensures your videos are well-structured and professional.

I am a real estate agent in Brisbane, Queensland, Australia. I am filming a property tour tomorrow and need a video script for this video. I am aiming for the video to be roughly 5 mins in length. The details of the property are (include m2, bedrooms, bathrooms, garage space, key features, views etc).

Check out the full ChatGPT for real estate course at Agents Bootcamp.

Tips for Using ChatGPT Effectively

1. Provide Clear Prompts: The quality of ChatGPT's output depends on the input. Be specific about what you want to achieve. Include all the details you possibly can.

2. Review and Edit: Always review the generated content. Make necessary adjustments to ensure it meets your standards and accurately represents your brand.

3. Use Different Tones: ChatGPT can write in various tones and styles. Whether you need a formal letter or a casual social media post, specify the desired tone to match your brand voice.

Pro tips for ChatGPT

Brand voice

Get ChatGPT to write in the way you speak personally. To do this you need to upload or use a video that you have on Youtube.

1. Go to a video (over 10mins) that you have posted onto Youtube

2. Scroll down into the description

3. Click show transcript and copy the FULL transcript into ChatGPT

4. Use this following prompt

Here is a transcript of me speaking on a youtube video. You are going to use this as the brand voice for the following ***articles, posts, captions or video scripts*** that I want you to create. You will ensure that the following pieces sound similar to the transcript that I have pasted above.

Now you can ask ChatGPT to create you a video script, article or whatever you want and it will write it in your brand voice.

ChatGPT Superpowered Email Marketing Plan

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Long form video repurposing

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