Update your b2b subscription operating system: pricing metrics by use case
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In b2b subscriptions, adding new users is part of the value creation tool kit, but it's a double edged sword.
What happens when only a fraction of users use your solution?
Or when workforces are slimmed down?
"How do you craft an ROI statement for winning, keeping, and growing your business when there's a sea of stats but no way of figuring out how you are creating value for your customers?"?
About pricing by use case
Some organisations are already operating the pricing metric by use case.?
Use case gives a focused scope for the use of your solution.?
In theory it should give insights into the results your solution will help drive.?
But which customers are ready to adopt this approach?
And how do you get your commercials right??
Update your o/s in 3 steps
Step 1) Hear from an experienced pricing leader about how they approach new products and apply it to the pricing metric of use cases.
Step 2) Share knowledge, experience and ideas with b2b subscription leaders
Step 3) Expand and enhance your network
Contact [email protected] if you want to attend the next SubsClub in London.?With networking afterwards.?There are limited places.
Criteria: You are a b2b subscription leader in an established premium subscription brand - you have a give to get approach to networking. ?