Update: Salesforce Data Cloud Integrations with Google ADs & LinkedIn

Now you can integrate Google ADs (Display & Video 360) and LinkedIn with Data Cloud.

With these integrations, you can connect your first-party data from the leading CRM (Salesforce) and launch automated and personalized campaigns on Google Ads and LinkedIn.

Salesforce Data Cloud for Marketing;

With this cloud you can bring your all data in single profile, get customized insights with AI to make your decision easier and create customized campaigns by activating first-party audience segments across the digital ad ecosystem.

With the latest innovation in Data Cloud for Marketing, Digital Marketers can increase ad effectiveness with a complete customer profile and increase efficiency by delivering the AD to right person at the right time.

What it can do;

• Connected Advertising experiences on Google ADs:Deliver personalized ads and campaign measurement across display, video, TV, audio, and more with Google Display & Video 360 with this latest cloud integration.Personalized ADs will connect customers with brands in different way and results in brand loyalty.
• Target a professional network of over 1 billion on LinkedIn:Show ads LinkedIn based on job title, function, industry, and more

The Salesforce perspective:

“Advertisers are constantly under pressure to acquire new customers, deliver personalized experiences across channels, and increase margins. These new partnerships expand Data Cloud’s digital ad ecosystem to new platforms, so businesses can connect every moment in the customer journey, delivering greater loyalty and better business outcomes.” – Steve Hammond, EVP and GM of Marketing Cloud

Let Aphidas Solutions assist you in your Salesforce Integrations. We are leading Salesforce Partner in Dubai, UAE.

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Ref: https://www.salesforce.com/news/stories/data-cloud-ads-news/