Update & insights: October '24
V Formation Limited
V Formation is a marketing and PR agency based in Nottingham. We blend strategic advice with pragmatic hands-on support.
Welcome to your latest marketing and communications fix!
In this edition, we're getting right to what matters: including what Google's latest Core Update means for your business and its SEO, and how we helped a client boost its ROI by an incredible 21x, resulting in nearly ￡1 million in sales.
We're also delighted to welcome Rory Chambers , our new Senior Digital Marketing Executive to the team.
Take a moment and enjoy the read. If there is anything we can help you with, please get in touch.
Best wishes,
The V Formation Team
Welcome to the team, Rory!
With sharp skills in web development, SEO, graphic design, and video production from his previous role as Marketing Manager at a fast growth med-tech business, Rory is already helping clients crush their web design goals and boost our digital team’s impact.Learn more about Rory, his experience and his new role at V Formation here.
Capturing conversations as Innovation Partner at Medilink Midlands' Innovation Day 2024
This year's Innovation Day brought together the med-tech and life sciences community in Coventry, and we were proud to be Medilink Midlands' media partner. We captured all the action, including an insightful presentation from our Head of PR, Jocelyn Braithwaite , who shared expert marketing tips - covering everything from goal-setting to budgeting. Looking to elevate your marketing in the life sciences sector? Find out more.
Updates from the digital team
Harnessing digital marketing to boost the Boyds brand stateside
In our latest case study, we explain how we used targeted Google Ads and LinkedIn Ads, to transform Boyds ' modest budget into an impressive 21-fold return on investment, generating almost ￡1m in sales. Read the success story.
How can Google's latest core update affect your SEO?
In this blog, our Digital Marketing Manager, Rachel Axten , outlines the key objectives of the update, how it could impact your business, and actionable steps you can take to navigate the changes effectively. Find out more.
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Client highlights
We're lucky to work with clients who do truly amazing things. Take a look at their success stories and how we've helped them along the way.
A new Maggie's cancer support centre supported by the Steve Morgan Foundation breaks ground
Designed, funded and commissioned by the Steve Morgan Foundation , the?new Maggie's Centres cancer support centre has officially broken ground in North Wales.
The centre will provide free practical, psychological and emotional support for people with cancer, as well as their family and friends, from across the whole region. It is expected to open by the end of 2025.
Find out more here.
A new chapter for Lodders in Birmingham
Lodders Solicitors LLP moved to their stunning new office in Birmingham city centre, designed to fuel its growth and put staff wellbeing front and centre.?To capture this milestone, we coordinated professional photography and videography to showcase the impressive new space, while our thought leadership PR and communications strategy helped boost Lodders' visibility in Birmingham’s competitive legal market.
Get your dose of office envy below.
New hub launched for biotech talent
Working with our web development partners, we helped Singular: Building Brilliant Biotechs launch its sleek new website,?which is packed with valuable content and events tailored for biotechs. The site not only provides useful resources but also flawlessly showcases Singular's brand and values. Explore their new website here.?
Boosting PainChek's presence down under
The V PR team secured coverage for AI technology experts PainChek , in key aged care sector titles, including AgesPlus Magazine and Australian Ageing Agenda featuring news of the appointment of their new Senior Commercial Manager. Find out more here.
Cellomatics shortlisted for two awards
Cellomatics Biosciences Ltd was selected as a finalist for two prestigious awards: the OBN UK Ltd Award for Most Impactful CRO of the Year and the Scrip Award for Best CRO: Specialist Provider. Well done to Cellomatics!
For advice or help on any of the topics covered in this update, please do get in touch. You can drop us a line [email protected]?or call us on 0115 667 0131.
If you're in or around Nottingham and fancy a coffee and a chat then we'd love to see you. Until then - thanks for reading and we look forward to catching up with you soon.