Update & insights: July '24

Hello, and welcome to the latest edition of our quarterly update on all things marketing and communications.

It's been all hands on deck for the team at V Formation this past quarter, filled with many exciting projects for our clients, including website launches, events, and fantastic PR coverage. We also welcomed Business Development Manager, Senita Vohra-Copley to the team.

In this edition, you'll find our latest blogs to help you boost your social media presence as well as answer your most pressing PR questions.

Take a moment and enjoy the read. If there is anything we can help you with, please do get in touch with Senita or your usual contact at V.

Best wishes,

The V Formation Team

V Formation strengthens team with business development hire

We were delighted to announce the appointment of Senita Vohra-Copley , who has joined us in the newly established role of Business Development Manager.

Senita has more than 15 years of expertise in professional services marketing, making her a valuable addition to our team. Senita has hit the ground running with supporting our ambitious growth plans, our clients and the V Formation team.

To learn more about Senita's background and her new role, read more about her appointment?here.

From the blog: advice and tips

Boost your social media presence with our Digital Team’s top tips!

Navigating the ever-changing landscape of social media can be a real challenge, whatever the size of your business. In this blog, our digital team share their top ten tips to help you keep up with social media trends and stay at the forefront of your audience's feed.

Check it out here.

What is public relations? And other frequently asked questions

Whether you're focused on reputation management, elevating your brand's profile, or communicating your charity's impact, PR should be an integral part of your marketing and business strategy. But what really is PR, and why does your business need it?

Get informed here.

Have you made the transition to GA4?

Google announced that from 1st July, users will no longer have access to current or historical Universal Analytics data following the introduction of GA4.

Getting to grips with a significant change like this can be a real challenge, so if you're finding the transition tricky, we're here to help!

You can find lots of useful information about GA4 in our blog; such as a set-up checklist and how to get the most out of the platform, or you can get in touch via our website to speak to a member of the digital team for support. Read the blog?here.

Project spotlights

Elevating Platelet Services’ online presence

Discover how we more than doubled Platelets' domain authority and increased their website visitors by 50% by reading our case study.

V Formation has worked with?laboratory-based contract research organisation Platelet Services since 2013. One of our most recent projects involved a vision and values session, which led to the decision to launch a new, modernised website.

Whilst functional, the website had become outdated and was not reflecting Platelets' professional and cutting-edge capabilities as well as it should.

In addition to crafting a new sitemap to enhance navigation and information accessibility, V Formation also spent time conducting thorough keyword research and optimising the site's pages based on these results, helping to boost the website's search engine performance and overall user experience.

The power of a website audit

Find out more in our case study about how our digital strategy for Pioneer Group helped consistently generate quality leads.

Pioneer Group 's mission is to help life sciences and high-tech businesses thrive in tackling human and planetary health challenges.

Our partnership with Pioneer Group began?when V Formation were tenants at BioCity Nottingham, where we established a strong relationship with the team that has evolved over the years through various projects.

We worked with Pioneer Group to complete?a comprehensive website audit, which included traffic and user analysis, backlink research, a domain authority assessment and much more.

Based on the website audit findings, V Formation?implemented a series of recommended changes across the site, including developing robust Google Ad campaigns for two key locations.

V Formation news

Sue joins NTU's Business School Advisory Board

We are proud that V Formation Director, Sue Carr has been appointed as a member of Nottingham Business School, Nottingham Trent University 's Advisory Board.

Sue attended her first meeting last week at Nottingham Trent University's newly opened Postgraduate Centre. As a board member, she will work with the board to provide strategic advice and commercial insights for the Business School's current and future initiatives.

Please join us in congratulating Sue on her fantastic achievement!

Creative copy, quizzes and getting locked in the loo - Beckie hits five-year milestone

Our Senior Marketing & PR Executive, Beckie Barrett joined V Formation five years ago as a PR and Marketing Assistant, following a 12-week internship with us, and has since become an invaluable part of our team.

To celebrate her five-year anniversary, we asked Beckie five questions about her time at V Formation. Read more about her career journey here.

Celebrating Susie's promotion

We recently announced the promotion of Susie Jeffrey to PR and Marketing Executive. Susie has quickly developed a strong, well-rounded marketing and PR skillset and supports the team and our clients with content, PR, social media, award submissions, and much more.

Work anniversary

We celebrated Alex White completing her first year at V as our Finance and Operations Manager.?In addition to managing our finances, Alex has played an instrumental role in overseeing our daily operations and ensuring our organisation remains well-coordinated.

Client & work highlights

￡100,000 of new funding awarded to local charities

The Steve Morgan Foundation has awarded prize money of more than ￡100,000 to local charities at its 2024 Conference & Awards. The Awards celebrate the fantastic work of the organisations and people within SMF's family of charities, recognising the valuable contribution they make towards changing lives for good.?V Formation project managed the event and ensured that every significant moment was captured perfectly. Read more here.

Perrymead Estates launches new website

We recently helped Nottingham property developer Perrymead Estates consolidate its brand, bringing together all of its projects and premises under one roof. The new website is already helping to generate more enquiries for the business. Take a look?here.

Interview secured with US-based pharmaceutical publication

Our PR team was pleased to arrange for Inaphaea BioLabs to speak to BioPharm International during this year's BIO International Convention held in San Diego. Watch the interview here.

Showcasing Medilink Midlands at Med-Tech Innovation Expo

Working with our AV partner, Avenue29 , we helped capture key moments to post live on social media and conducted interviews with their member and patron community for a series of polished videos. Discover how Medilink Midlands support businesses across the life sciences sector here.

Article secured for Singular

We helped Tom Froggatt, CEO of Singular: Building Brilliant Biotechs feature in Labiotech.eu as he gave expert advice on the importance of mission, purpose and vision within the biotech industry. Read Tom's thoughts?here.

Care sector PR coverage acquired for two clients

Leanne Lawrence of Lodders Solicitors LLP shared her expert insights on financing options for care homeowners in Care Home Management magazine/website/podcast . Meanwhile, PainChek 's Kreshnik Hoti discussed pain assessment methods for dementia patients and highlighted Orchard Care Homes ' implementation of PainChek technology in Care Management Matters (CMM) . We were pleased to secure the coverage for both articles.

Award win for Cellomatics Biosciences

Cellomatics Biosciences Ltd was recently announced as the winner of the Export Achievement award at the Medilink Midlands Business Awards 2024. We were thrilled to support Cellomatics by producing a compelling entry that highlighted their overseas success. Read more about their win here.

For advice or help on any of the topics covered in this update, please do get in touch. You can drop us a line [email protected]?or call us on 0115 667 0131.

If you're in or around Nottingham and fancy a coffee and a chat then we'd love to see you. Until then - thanks for reading and we look forward to catching up with you soon.