Update 11/22: Google's future, AI agents helping your marketing workflow and more

Before you take a well-deserved break, here's what you missed this week. Expert mode MarTech, AI, and CX insights from The Agile Brand

?? Industry News for the Week

• Optimizely announces HIPAA-ready solutions for Healthcare & Life Sciences organizations (Optimizely)
• eTail Palm Springs 2025 Announces Speaker Lineup (WBR)
• Optimizely launches industry-leading AI agents across the entire marketing workflow (Optimizely)
• Optimizely expands partnership with Google Cloud to increase access to Google Gemini models, marketing workflows and data warehouse analytics (Optimizely)
• 80% of B2C Marketers Say AI Tools Exceeded ROI Expectations in 2024 (Invoca)

Don't Miss ??? The Agile Brand? with Greg Kihlstr?m

The top-ranked enterprise marketing podcast | Listen on: Apple | Spotify | Amazon

Latest Episodes:

• AI agents working across the marketing workflow with Kevin Li , Optimizely ?(Listen)
• Creating a great post-purchase customer experience with Colleen Coulter , Route?(Listen)
• What happens to marketers if Google is split up? Featuring Steven Read , Chief Product Officer at adMarketplace ?(Listen)

?? See it in Action!

A lot of effort gets spent on the acquisition of new customers, whether you’re in a B2C or B2B-focused company. But the experience of onboarding customers can have a huge impact on their loyalty and retention.

Welcome to One Amazing About Rocketlane with Srikrishnan Ganesan - watch the video by clicking below.?

See it in action! Check it out below and make sure to subscribe on our YouTube channel.

Our Other Shows

Keep up with our other shows:

???B2B Agility with Greg Kihlstr?m

The top-ranked B2B marketing podcast | Listen on: Apple | Spotify | YouTube

• The power of gratitude in business with Brendan Kamm , Thnks ?(Listen)

???Worth Knowing with Bonnie Habyan

Hear courageous women talk about how pivotal, teachable “ah-ha” moments have reshaped their confidence and delivered opportunities they never imagined.?Listen on: Apple | Spotify

• #5: Three Ways to Battle Back And Get on Track to Follow Your Dreams After a Major Life Event ?(Listen)

??? Delighted Customers with Mark Slatin, CCXP

Top management podcast | Listen on: Apple | Spotify | YouTube

• Avoiding the Metric-Centric Trap with Raj Sivasubramanian , QuestionPro ?(Listen)

??? The Composable Roadmap with Chad Solomonson

Top management podcast | Listen on: Apple | Amazon

• Modernizing B2B: The Fast Track to Composable Commerce with Lance Owide, BigCommerce. (Listen)?

??? Upcoming Events

• 2/24-27 2025: eTail Palm Springs (Palm Springs, CA) - Navigate the next chapter of retail at this iconic event. Learn more and register
• 3/9-3/12: HumanX (Las Vegas, NV) -?The must-attend,?venture-backed?conference for the artificial intelligence community.?Learn more and register
• 3/24-26: Medallia Experience (Las Vegas, NV) - The experience event of the year. Register with code?MEDEXP25 for $200 off. Learn more and register

Get More Insights In Your Inbox

Sign up for one of Greg Kihlstr?m's LinkedIn Newsletters:

More from The Agile Brand Guide: Book Series | Martechipedia | Podcasts