Upcoming SEO Trends in 2018 Will Take Your Business To The Horizon

This blog post is all about making you aware of the previous trends and the future predictions of SEO tactics in the industry. Although, the main purpose of this blog is to open up the ways of taking a constructive decision regarding which SEO trend to use for constant business success.

Search engine optimization is extending its wings rapidly across the industry. Actually, it is growing faster in the industry and gaining praise due to the better results achieved through it. From past many years, SEO industry has experienced numerous developments and changes, but it does not mean that every time the marketers should use new trends. They can rely on the same they were working on if they are getting good SEO results. In case, even after trying hard, SEO tactics are not providing the favorable results, switching the best SEO tricks would be a wise decision. So, it would be better if you consider the latest SEO updates and implement them into your regular business enhancing activities.

Now, you definitely wanted to know that which SEO tactic is on the horizon and which has been eliminated from the list SEO success list. SEO practitioners bring for the marketers and entrepreneurs the genuinely configured facts and predictions about the current and upcoming SEO trends.

• Voice Search Is Big Thing Now

Voice search as the name suggests, implies to the process where the user needs to whisper words by tapping the voice button and gets the answers related to the questions. Nowadays, voice search is the ongoing and demanding project for all who want to make their websites and applications more catchier and functional. With this process of searching with modernity, it is counted as one of the fastest growing search options among the users and you won’t believe that it seems quite interesting as well. Through the demands, it has proved that it will rule the SEO industry very soon.

According to the actual stats, it is found that 55% teens are using voice search on a regular basis whereas 56% of adults love to use voice functionality of their mobiles or applications.

• Catchy & Rich Snippets

Every time, when we are in a fix, we turn to Google for relevant answers. It is a process which is continuously used by users all over the globe. Now, if we turn to the answers that are directly drawn on the top of the search engine result page with some relevant definitions and pointers, what do you think are those? Simple! These are termed as rich snippets. Apart from displaying the answers in normal forms, rich snippets provide marketers the ability to display the answers and links in the form of videos, websites, event information, reviews and specific dates. Additionally, I want to let you know that you can do all this with the assistance of schema markup through which web owners can have the enhanced listing of their services on search engine result pages.

According to a recent research by Stone Temple Consulting - “The volume of rich answers displayed on the search engines has just doubled within two years, i.e., from 2014 to 2016”.

• Google’s AMP Feature for Better Results

AMP stands for Accelerated Mobile Pages. Generally, marketers have implemented this technique to initiate the best and more user-friendly mobile web. You can use and load them easily over the web as these are HTML versions and are light to load. All the marketers have started applying this tactic in the hope of obtaining good SEO results and they are getting it in more enhanced ways.

It was introduced by Google in 2015 and since then it has been integrated to around 37% of websites to make them brilliant for search engine optimization. 

• Search Optimization for User Intention

There is no doubt that keywords are still playing a significant role in making SEO strong and stable. We know that simple keywords provide simple results. To make the queries clearer, users now type complete phrases in search engines that gather data to provide the results effectively. In order to maintain the same, marketers today are trying to reach out the queries of the users and are getting more intent towards this strategy. In 2018, this will be the best technique to get user attention. To fulfill the purpose, you always need to investigate, optimize and adjust the searches of the users.

In 2018, businesses and brands will place value on effectively optimizing their website on content based rather than keyword based.

• Mobile Growth Is The Major Factor

Mobile and its demands are touching the heights and gaining a huge accreditation among users. Accessibility of anything from smartphones is growing at a rapid speed as users consider this more convenient than other options. The fact is that it is not showing the sign of going down in the upcoming years. It is because the ratio of mobile usage to access anything is already high. At this time, marketers should think from the user’s point of view and try to redirect the customers by offering them the advantage of accessing the things from their phones.

According to the surveys, the image of mobile growth is clear. It says that 20 industries out of 24 consider mobile as their first source of traffic.

Final Thoughts:

After going through all the mentioned facts and figures, it seems like in 2018 users will become more engaged with the searches they do on a regular basis. The search strategy should be planned as well so that entrepreneurs can easily optimize and face the future SEO challenges effortlessly. All these above-mentioned points will help you make wise decisions in terms of increasing the chances of business traffic. Keep these in mind for the future business growth.