Upcoming Reality: Augmented Reality

Do you know about Augmented Reality? Or Want to know what Augmented Reality is and how it's changing the living?

Wikitude Reports shows, Augmented Reality market will be 61 Billion USD by 2023.

Many people say, what is Augmented Reality? Is it a new technology or how can it change our lives. But, I would like to tell you: You must have seen or used augmented reality once in your life.

Question is, how?

Keep reading..... This article gets to know more about Augmented Reality, its examples, and uses. Before giving an example or other information about Augmented Reality.

Let us know:

What is Augmented Reality?

Augmented Reality in simple language of, Combination of Reality and Computer. If, you are a game lover. You must have played Pokémon GO. The popular game of 2016. They made $207 million in his first month. In the pokemon game, you have to catch Pikachu in the game who is running on the road. In actual, there is no Pikachu. They have combined the Reality with Computer. That's how the game works.

If you like to watch Cricket. Sometimes you must have seen the score on the ground. In actual, there is no screen to show the score on the ground. Think logically, how can it be possible? But, they do it with the help of Augmented Reality. I hope you roughly got about Augmented Reality.

Examples of Augmented Reality

Augmented is not a very new technology. It was introduced in the 1990s. It's been a very long time. People are leveraging it in different ways.

Some examples, I'm sharing with you to make your understanding better about Augmented Reality:

1. Military Training

Augmented reality has done very well in the field of military training. Because of AR technology, they can do safer training without harming anyone. As I mentioned above, AR is a combination of reality and computers. By using AR they do practice and enhance their skills for fights.

2. Shopping Brands

Brands like IKEA, Lenskart, Gucci and many others use AR to make their customer experience better and best. IKEA uses AR to give experience to their customer about how a piece of furniture look and fit in their space. Lenskart uses AR to give experience to their customer. Which sunglasses, Goggles will look better on your face. You can do it all online without buying it. Gucci uses AR to give the option of “Try On" sneaker. By using this feature, Customers can try sneakers and find out which one is looking good on them.

3. Gaming Industry

Gaming industry is using it very well to increase its downloads and revenue. 48% of the gaming studio is working on AR to enhance user experience. You must have used many games that are using Augmented Reality. Pokémon GO is the best example of AR. Nowadays, most games are coming with AR technology.

4. Education Industry

Education has been like a very difficult task for students and when you only get to see theory. It gets tougher. Visuals are the best and easy to remember for everyone. Augmented Reality can help to make the education system easy for the student. Even Student says they get bored with the classic study.

Stats also show, because of Augmented Reality 87% of students are likely to attend classes and 70% of the student said their concepts are now clearer about specific topics. These are only a few examples of AR examples. There are many more.

Benefits of Augmented Reality

Some benefits or advantages of using Augmented Reality are given below to make your understanding better:

1. Attract Customer

The purpose of any business is to make more profit. But, it’s quite difficult. If you have lots of competitors. In that case, a strategy is called “Competitive Advantage”. You should use it.

First, let me tell in brief about competitive advantage:

Competitive Advantage means doing something different which your competitors aren’t doing in your industry. You can use Augmented Reality as a Competitive advantage. If your customers are not using it. This will help you to attract more customers and increase your sales also.

2. Enhance User Experience

User experience has become very big trouble for websites. They constantly do experiments to enhance their user experience. Augmented Reality can help you to make possible.

I have mentioned above about some brands like – IKEA’S, Lenskart, Gucci and many others are using AR to make their customer experience better. You can also use it to enhance your user experience.

3. Mouth - of- Word

Brands do lot’s of thing to spread mouth-of-word about their brands. Because they know the power of mouth-of-word Strategy. They create lot's of Content, Offer Discounts, Host Giveaway, Do event just to get attention from the audience. Because there is not any better strategy than mouth-of-word strategy.

Augmented Reality can help you get attention from your audience and if they find something interesting or unique. They are going to share it with others.

Even Stats Shows, 90% of the people trust those suggestions which come from their friends and family members.

4. Saves Time and Money

Actually brands are doing it very well. IKEA’S and Dulux Visualiser are the best example of it. They are giving option to their customers, “Try before Buy".

IKEA gives option to try furniture in your space without having it. Dulux Visualise gives option to you, how your wall will look after it gets painted?

They all are doing this with the help of Augmented Reality. This way, it's saves both time and money.

Future of Augmented Reality

Almost every industry is leveraging augmented reality to enhance their customer experience.

Even stats shows, 42% people says AR is future of tourism and AR/VR technology make healthcare industry market up to 5.1 Billion USD.

If you have ever used augmented reality, you can understand how better will be Augmented Reality future.

Conclusion: Above I have shared examples of augmented reality, its benefits and how brands are using to make their user experience better. All these things say only one thing that is Augmented Reality market and its growth will be higher and higher.